Podcast Episodes

Why More Visibility Won’t Fix Cold Buyers — From Content Machine to Trust Machine | Ep. 141

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Most coaches think they have a visibility problem.

More leads.
More eyeballs.
More content.
More stages.
More podcasts.

But if your sales calls sti…

4 hours ago

Why More Content Isn’t Shortening Your Sales Cycle… How Trust Actually Works | Ep. 140

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We’ve been told that trust takes forever.

Seven hours of content (although more likely seventy!). Six to twelve months of nurturing.

Constantly…

1 week ago

“Ahh I Need To Fix My Visibility!” – Here’s What You Need Instead In Your Digital Marketing | Ep. 139

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So many brilliant coaches think they have a visibility problem — “if only more of the right people could see me!!” Today, I’m going to show y…

2 weeks ago

Stop Starting From Zero on Sales Calls: The 3-Phase System That Gets Clients PreSold | Ep. 138

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I need you to hear this: if your sales calls still feel like heavy lifting – it’s all about what’s happening BEFORE the call.

In this episode,…

3 weeks ago

The Hidden Reasons In Your Digital Marketing That Buyers Say Yes To Another Coach Who’s Less Qualified | Ep. 137

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I’ve been seeing this conversation in a few groups I’m in… (and sometimes in more intimate conversations):

Why is that coach who’s (honestly) …

4 weeks ago

The 4 Trust Triggers™ That Get Your Dreamiest Coaching Clients Presold | Ep. 136

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Most coaches have been sold the same tired idea: post more, stay visible, and eventually people will trust you enough to buy.

Sure – familiari…

1 month ago

Why “Bigger” Businesses Still Go Broke, And How You Can Build For Financial Resilience — with Mike Michalowicz | Ep. 135

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I went snooping on Mike Michalowicz’s book page and found a ridiculous little “vote” widget: “I’m Mike’s biggest fan” vs “I can’t stand this …

1 month, 2 weeks ago

Why Your Online Presence Might Be Repelling the Right Clients | Ep. 134

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A few weeks ago, I talked about finding the mentor I thought was the one — buying his low-ticket offer, putting down a deposit, getting refun…

1 month, 3 weeks ago

The Trust Shift No One’s Talking About in Video Marketing | Ep. 133

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I had a realization this week that honestly shocked me a little.

After 15+ years as a documentary filmmaker — after building a career on beaut…

2 months ago

Build a Follow-Up Machine That Books Clients For Your Digital Marketing with Carlyn Bushman | Ep. 132

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You know that sick feeling when you realise you’ve had dozens of great sales calls… and half of those people are just floating around in your…

2 months, 1 week ago