Podcast Episodes
Back to SearchThe biggest year in SEO I've ever known
Season 1 Episode 347
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This has been the biggest year of change in search I've known in over twenty years of doing this. In one episode, here's what actuall…
6 hours ago
The pause experiment: 11 months later
Season 1 Episode 346
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On the 1st of December last year I paused this podcast for a month, as an experiment. The month lasted eleven. This episode is a hell…
1 day, 21 hours ago
Update and December Plans
Season 1 Episode 345
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Ever wondered why people in Glasgow ask different questions than people in London about the same service? We pull back the curtain on…
11 months ago
Link Building SEO Megapod!
Season 1 Episode 344
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Links still move the needle, but the way we earn them has changed. We pull together the best of our link building series and lay out …
11 months, 1 week ago
Link Building ep 10 : Promoting your content to get links
Season 1 Episode 343
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Want links without cold emails or sketchy deals? We dive into a practical system for earning citations by putting useful work in fron…
11 months, 1 week ago
Link Building ep 9 : Link Building with Ego Bait
Season 1 Episode 342
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Want links people actually want to share? We unpack ego bait link building and show how to turn recognition into rankings, authority,…
11 months, 1 week ago
Link Building ep 8 : Building versus Buying Backlinks
Season 1 Episode 341
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If your backlink comes with a receipt, it’s probably a liability. We break down the crucial difference between buying placements and …
11 months, 2 weeks ago
Link Building ep 7 : Engineering as Marketing
Season 1 Episode 340
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What if one small, free tool could earn you more backlinks, leads, and trust than months of blogging? We dive into engineering as mar…
11 months, 2 weeks ago
Link Building ep 6 : Link Building Using Awards
Season 1 Episode 339
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Want more high‑quality links without playing whack‑a‑mole with paid placements or low‑value directories? We walk through a strategy t…
11 months, 2 weeks ago
Link Building ep 5 : When Guest Posting Goes Wrong
Season 1 Episode 338
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Guest posting sounds harmless: write for a reputable site, add a link, meet a new audience. But when that link is part of the deal—an…
11 months, 3 weeks ago