Podcast Episodes

What Lawyers Miss When They Skip the Science

Season 2 Episode 36

Explores why internal agreement inside the trial war room often creates false confidence rather than real trial readiness.Breaks down the hidden psyc…

7 hours ago

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Why Good Cases Still Lose

Season 2 Episode 35

 It is rarely a single “smoking gun” in the evidence. More often, it is Drift, the slow, invisible shift where strategy moves away from how jurors ac…

6 days, 17 hours ago

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Measure The Story Or Lose The Verdict

Season 2 Episode 34

We unpack why strong-looking plaintiff cases die by a thousand cuts and show how to detect and repair narrative decay with the Narrative Stability In…

2 weeks, 5 days ago

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Architect The Decision, Or The Jury Will

Season 2 Episode 33

We argue that the “strong facts equal strong case” formula is broken, and lay out a new model where trial lawyers become decision architects who win …

1 month ago

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Replace Comfortable Consensus With Structured Dissent

Season 2 Episode 32

We challenge the myth that verdicts are decided by chaos in the courtroom and show how internal biases quietly compress case value. We lay out a prac…

1 month, 1 week ago

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New Definition of a “Good Case"

Season 2 Episode 31

We challenge the old belief that strong facts guarantee strong verdicts and show why juror psychology now sets case value. We map a path to decision …

1 month, 3 weeks ago

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Start Persuasion 6 Months Early Or Lose Leverage

Season 2 Episode 31

We argue that persuasion in high-stakes civil cases starts six to twelve months before trial, not two months out. By testing themes early, mapping st…

1 month, 3 weeks ago

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Are You Testing Your Case Too Late?

Season 1 Episode 30

We challenge the habit of late-stage theme building and show why persuasion in civil trials starts six to twelve months out. Using cognitive science,…

2 months, 2 weeks ago

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Two Stories That Decide Every Case.

Season 1 Episode 29

Why civil trials are decided by the story jurors reconstruct, not the one we intend to tell. We map the psychology behind narrative drift and share a…

2 months, 3 weeks ago

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Stop Gambling With Generic AI

Season 1 Episode 28

We challenge the false confidence of generic jury data and show how venue-specific psychographics, behavioral science, and calibrated AI deliver shar…

3 months, 3 weeks ago

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