Podcast Episodes
Back to Search125. The VA/OBM Niche Positioning Shift That Actually Works in 2026
Episode 125
Hot take: the most powerful niche you can have in 2026 has nothing to do with choosing an industry.
If you have ever tried to niche down but nothing f…
13 hours ago
124. Pricing Confidence for VAs and OBMs: Visibility, Messaging and Identity
Episode 124
You raised your rates. Things got quiet. And now you are wondering if you made a mistake.
Before you touch your pricing, listen to this episode. What …
1 week ago
123. Pivoting Your Online Business as a VA or OBM Without Starting from Scratch
Episode 123
If you are pivoting your online business and it feels like you are shouting into the void, this episode is for you. That gap between where you were a…
2 weeks ago
122. Stop Chasing the Next Level: What Building a Business on Your Own Terms Actually Looks Like w/ Alyssa Schneider
Episode 122
Ever feel like you're supposed to niche down, pick one platform, and follow the "right" growth path, but none of it actually feels right for you?
In t…
3 weeks ago
121. VAs & OBMs: You're Not Undercharging. You're Under-Articulating
Episode 121
"I know I could charge more, but I don't know how to ask for it."
I hear this constantly in business audits. From experienced VAs and OBMs who get res…
4 weeks ago
120. The VA & OBM Marketing System: 2 Platforms, Not 10 (And 4 Other Things You Need)
Episode 120
Marketing feels nebulous. Heavy. You don't know what to post. You sound like everybody else. So you post when you need a client, then disappear. Nobo…
1 month ago
119. Stop Saying "I Save You Time": How to Actually Attract Clients as a VA or OBM
Episode 119
I see you posting things like "I help busy CEOs save time" or "I set up systems so you can scale" and I can't. I just can't.
You are selling yourself…
1 month, 1 week ago
118. Building Your Business Selfishly (And Why That's Actually Good) with Colleen Florendo
Episode 118
When Colleen Florendo's sisters called her selfish for not lending her clothes, she didn't realize that word would become the foundation of her entir…
1 month, 2 weeks ago
117. Getting Another Certification Could Actually Be Damaging Your VA or OBM Business - Here's Why
Episode 117
I had a client ask me recently: "Do I need to get an OBM certification?"
I didn't say yes or no. Instead, I asked why she was asking. And through that…
1 month, 3 weeks ago
116. The 3-Question Business Audit You Can Do Right Now
Episode 116
I've done maybe a dozen business audits since I started offering them, and I've seen the same three things come up as the undercurrent of every singl…
2 months ago