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#140 Why Chasing Clicks Is Killing Your Pipeline | Tye DeGrange & Rob Pinkerton
Episode 141
Rob Pinkerton is the CMO of Seismic, an AI-powered sales enablement platform, and previously served as CMO of Morningstar and SVP at Oracle, with ear…
12 hours ago
#139 Brands Without Creator Partnerships Are Invisible to AI | Tye DeGrange & Dave Yovanno
Episode 140
In this episode of Always the Testing Podcast, host Tye DeGrange talks shop with Dave Yovanno, CEO of impact.com, a partner marketing platform servin…
6 days, 12 hours ago
#138 Market Research CEO: Your SaaS Ads Are Burning Cash on a Message Nobody Wants | Peep Laja & Tye DeGrange
Episode 139
Tye DeGrange talks with Peep Laja, CEO of Wynter (a B2B market research platform with 12 to 48 hour turnaround on real-human surveys) and a leading v…
1 week, 6 days ago
#137 From CJ Call Center to Fortune 500 CMO | Sunil Kaki & Tye DeGrange
Episode 138
Sunil Kaki, Founder & CEO of Clove Growth, joins Tye DeGrange to trace the career blueprint that took him from a CJ call center to Fortune 500 CMO ro…
2 weeks, 6 days ago
#136 The Next Arbitrage Window Is on ChatGPT | Mike Mallazzo & Tye DeGrange
Episode 137
Mike Mallazzo, GM at Alephic Media, joins Tye DeGrange to unpack the next arbitrage window: marketing to LLMs and AI search engines. They cover AEO a…
3 weeks, 6 days ago
#135 83% of AI Citations Aren't Yours — Here's What To Do | Katerine Tamargo & Tye DeGrange
Episode 136
Katerine Tamargo, Head of AI at CJ (Commission Junction), joins Tye DeGrange to unpack one of the most surprising findings in generative engine optim…
1 month ago
# 134 Building a SaaS Company Partner-Led From Day One | Michelle Eatherton & Tye DeGrange
Episode 135
Michelle Eatherton, Chief Business Officer at Liminal, shares how she convinced her co-founder to build the company partner-led from the very first c…
1 month, 3 weeks ago
#133 Making Podcast Ads Fully Performance-Based | Jordan Bentley & Tye DeGrange
Episode 134
Jordan Bentley, founder of Audio Hook, explains how he built a performance-based podcast advertising model where brands only pay for real outcomes, n…
1 month, 3 weeks ago
#132 Turning App Confetti Screens Into Revenue | Michael Gants & Tye DeGrange
Episode 133
Michael Gants, founder and CEO of Encore, breaks down how apps can turn unused "streak" and celebration screens into a new revenue stream, without a …
2 months ago
#131 Can Affiliate Marketing Save the Open Web? | Brook Schaaf & Tye DeGrange
Episode 132
Brook Schaaf, co-founder of FMTC and author of the new book Affiliate Hypotheses, joins Tye to make the case that affiliate marketing might be the in…
2 months, 2 weeks ago