Podcast Episodes

The Week Unspun: Friday September 25, 2025

Every Friday at 5 pm UK and noon Eastern we scan the globe and pick the stories that actually shaped the week then apply a public relations lens. This first live edition explains the format, brings t…

Published on 8 hours ago

What Kind of Public Relations Industry Will Gen Z Inherit?

Season 4 Episode 193

PR really is at a crossroads… we’ve got old playbooks and new players coming in who want to change the rules. 

In its report Mind the Gap, USC’s Center for Public Relations reveals sharp divides betwe…

Published on 3 days, 21 hours ago

Africa’s Missing Seat at the Global Public Relations Table

Season 4 Episode 192

Ayeni Adekunle Samuel argues that Africa is often misunderstood or reduced to oversimplified stereotypes by global brands, agencies, and even tech platforms.  

Despite Africa’s complexity, diversity, …

Published on 1 week, 3 days ago

It’s Groundhog Day in the Public Relations Industry

Season 4 Episode 191

Why is the PR industry still having the same tired conversation? Year after year, event after event… while the world moves on without us? 

We talk about getting a seat at the table, then sit quietly w…

Published on 2 weeks, 3 days ago

Rebranding a Country

Season 4 Episode 190

What does it take to rebrand an entire nation? Not just a logo or slogan—but the name itself. Gökhan Yücel helped lead the campaign to officially shift the international name from Turkey to Türkiye. …

Published on 3 weeks, 3 days ago

AI that Maps the Mind

Season 4 Episode 189

What if the most powerful tool in public relations isn’t a pitch deck or media list, but your own story? In this episode, we’re joined by technologist-turned-storytelling-evangelist William Welser IV…

Published on 1 month ago

When the Media Quote isn’t Human: Fake Quotes – Real Damage

Season 4 Episode 188

What if the expert quote you just read in a news article wasn’t written by a human — but by AI? 

That’s already happening.  

A PR tool called Synapse is selling agencies the ability to fire off automat…

Published on 1 month, 1 week ago

HARO Reloaded: How to Pitch Like It’s 2025

Season 4 Episode 187

In today’s media landscape, journalists are drowning in pitches while PR professionals scramble for attention—often missing the mark entirely. But what if the problem isn’t the story, but the way it’…

Published on 1 month, 2 weeks ago

Selling our Value – Not our Time

Season 4 Episode 186

What if everything you’ve been taught about pricing your work—tracking time, logging hours, justifying effort—was wrong? What if the real value of what you do isn't how long it takes, but what impact…

Published on 1 month, 3 weeks ago

Authenticity Isn’t a Buzzword, It’s a Business Model

Season 4 Episode 185

What if the smartest pitch you ever sent didn’t sound smart at all—but sounded real? 

In a world where inboxes are flooded with AI-polished messages, Lauren Passell makes a strong case for going the o…

Published on 1 month, 4 weeks ago