Podcast Episodes

EP 113: Why Most CMOs Fail at Brand Strategy

Most marketing fails before a single ad is made. Not because the execution is bad, but because teams leap straight to tactics and skip the strategy u…

6 hours ago

I Took A Team To Paris And Discovered The Brief Was In Spam

A missed brief. A room full of decision-makers. A team fresh off the Eurostar waiting to present a tailored proposal that never existed—because the c…

5 days, 11 hours ago

EP 112: Author of Decoded Explains Why This T‑Mobile Ad Failed in One Sec

Phil Barden, Author of Decoded once led a European brand relaunch that cost millions. The problem was not the strategy, the budget or the agency. The…

1 week ago

The Expedia Pitch Mix-Up: When the Wrong Logo Won the Deal

In this episode of Embracing Marketing Mistakes, Sam Benton, co-founder of Mad Masters, joins Chris Norton and Will Ockenden to revisit one of his mo…

1 week, 5 days ago

EP 111: The Typo That Lucy Woolfenden Made It Onto a 96-Sheet Billboard

Growth looks exciting from the outside. Inside, it is usually chaotic, opinion-led and full of avoidable mistakes.

In this episode, we sit down with L…

2 weeks ago

The Disappearing Pitch: How a Magician Cost Us the Client

When James Thomlinson decided to “bring some magic” to a high-stakes pitch for InterContinental Hotels Group, he meant it, literally. 

The plan? A mag…

2 weeks, 5 days ago

EP 110: Most Creative Directors Are Never Told What Their Job Is | Mick Mahoney

Most creative directors are never told what their job actually is.

That confusion leads to imposter syndrome, burnout and years of silent mistakes at …

3 weeks ago

Too Many Topics, Too Few Clients: David's YouTube Marketing Mistake

David thought his YouTube channel was flying tens of thousands of views, rapid growth, big smiles all round. But behind the buzz was a costly mistake…

3 weeks, 5 days ago

EP 109: The Tweet That Broke Yorkshire Tea with Dom Dwight

Dom Dwight joins Embracing Marketing Mistakes to share the reality of building a challenger brand that people genuinely care about.

Across 18 years at…

4 weeks ago

The Expensive Mistake of Starting a Shop You Don’t Believe In

What happens when you pour your heart and money into a business you’re not truly passionate about? In this episode, we hear the candid story of Louis…

1 month ago