Podcast Episodes
Back to Search#78 Getting Comfortable Talking to Camera
In October 1968, Richard Nixon walked into a television studio to film ads. He sat stiffly on the edge of a desk, looked at the camera, and started t…
7 hours ago
#77 The Hand Trick Great Speakers Use
The Margaret Thatcher Story:
Late 1970s: Thatcher knew the election would be decided by televisionKnew she wasn't good at TVHired media advisor Gordon…2 weeks ago
#76 Persuade with Visuals: The Cuba Map Strategy
The Historical Story:
Spring 1962: General David Shoup at White House meeting about potential Cuba invasionUsed two transparencies to make his point a…4 weeks ago
#75 How to Fight Back Against FUD
The 1960 Attack:
Democrats ran ad: "Would you buy a used car from this man?" with Nixon's picturePurpose: attack with Fear, Uncertainty, and Doubt (FU…1 month, 2 weeks ago
#74 Fear, Uncertainty, & Doubt
What is FUD:
Acronym: Fear, Uncertainty, and DoubtCreated by former IBM engineer Gene Amdahl 50+ years agoAppeals to emotion rather than factVirginia …
2 months ago
#73 The 90 Second Phone Pitch
This week marks just over 200 days until Election Day. Just 29 weeks.
If you haven’t started fundraising yet, now is the time.
In previous episodes, …
2 months, 2 weeks ago
#72 The Phone Coach
The Problem:
Gap between the anticipated fear and the reality of fundraising calls - we talked about this previously in Episode #20Candidates imagine …3 months ago
#71 Practice Without Pressure
The Problem:
Every interview is high-stakes for candidatesEvery question could be recorded and go viralCan't afford to mess up, but nobody is born gre…3 months, 1 week ago
#70 One-minute Reps
The Wax Museum Lesson:
Fourth graders memorized 90-second speeches about historical figuresKids rushed, focused on exact wording rather than audienceS…3 months, 3 weeks ago
#69 Breaking a Wave
In 1950, two French engineers faced a problem they couldn’t solve the old way. They didn’t have the resources to build bigger seawalls, so instead of…
4 months, 1 week ago