Podcast Episodes

Agentic AI and Emotional Connection with Noha Abdalla, CMO of Choice Hotels

Season 3 Episode 1

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“Sometimes when you get to a fork in the road and you have to decide, am I going to stay in this job or take this new job? … It can feel lik…

Published on 7 hours ago

Stacy Hammond, CMO of Charles Schwab: Cheerleader Leadership

Season 2 Episode 20

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“Knowing who you are then leads you to a place where you can start asking questions about how who you are shows up in the workplace,” says Stac…

Published on 1 month ago

Lisa Caputo, CMO of Travelers: Empathy Meets Innovation

Season 2 Episode 19

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"You have to blend innovation with empathy, and effectively combine data-driven insights and creative storytelling," says Lisa Caputo, the Chief M…

Published on 2 months, 2 weeks ago

Lauren Beckstedt, CMO of Brunswick: Anchoring Brand Value

Season 2 Episode 18

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"There are still folks who feel like marketing is just fluff, it's just, 'make things pretty,'" says Lauren Beckstedt. Her mission, as CMO of the rec…

Published on 2 months, 4 weeks ago

Virat Khullar, Head of Marketing at Hyundai India: Optimism is a Force Multiplier

Season 2 Episode 13

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It's easy to see every glass as half-empty in today's world, says Virat Khullar, head of marketing for Hyundai India. But focusing on the ne…

Published on 3 months, 1 week ago

Doug Martin, CMO of General Mills: Emotional Connections Matter

Season 2 Episode 12

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"Who is this person that I am trying to get to change in behavior? Do I really understand them?" asks Doug Martin, CMO of General Mills.

Under…

Published on 3 months, 3 weeks ago

Charlotte Blank, U.S. CMO of Jaguar Land Rover NA: Lead Like a Scientist

Season 2 Episode 11

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"I've always sort of been in marketing, but by way of psychology," says Charlotte Blank, the U.S. CMO of Jaguar Land Rover North America. Only by …

Published on 4 months, 1 week ago

Bob Sherwin, CMO of Zoe: Navigating Media Shifts

Season 2 Episode 10

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Media consumption habits are changing rapidly, which means marketers have to thread the needle between "chasing the shiny new object" and embracin…

Published on 4 months, 3 weeks ago

Welcome to Building Better CMOs

Marketing is not really a profession.

There is no one body of knowledge that CMOs and other marketing leaders all share. We can’t even agree on what the role of a CMO is.

On Building Better CMOs, MMA G…

Published on 5 months, 2 weeks ago

Alex Craddock, CMO of Citi: Own Your Career & Know Your Motivation

Season 2 Episode 9

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"If you want to get to the next level, you need to understand what motivates you," says Alex Craddock, Chief Marketing and Content Officer at Citi. "As …

Published on 5 months, 3 weeks ago