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Do Dentists Still Need Google Ads?
Season 5 Episode 24
Your front desk picks up the phone. It's a vendor asking who handles purchasing. The next call is a patient who's been with you six years and wants t…
1 day, 9 hours ago
Local Service Ads for Dentists: Are They Still Worth It in 2026?
Season 5 Episode 23
Google will put a blue verified badge on your ad, park it above every other result on the page, and only charge you when someone actually reaches out…
5 days, 23 hours ago
Local Service Ads for Dentists: Are They Still Worth It in 2026?
Season 5 Episode 23
Google will put a blue verified badge on your ad, park it above every other result on the page, and only charge you when someone actually reaches out…
1 week, 1 day ago
How ChatGPT Is Choosing Local Dentists (And What You Can Actually Influence)
Season 5 Episode 22
Ask ChatGPT for the best dentist in your town and watch what it does. It hedges. It disclaims. It hands back three or four names that everybody alrea…
2 weeks, 1 day ago
How to Show Up in ChatGPT and AI Search as a Local Dental Practice
Season 5 Episode 21
Open ChatGPT, Claude, or Gemini, and ask which dentist near you is worth seeing. If your practice isn't in that short list, it isn't because the mach…
3 weeks, 1 day ago
The Zero-Click Problem: When Google Answers Before Patients Reach Your Website
Season 5 Episode 20
Visits to your site have dropped, and yet your new patient numbers are steady or climbing. If that combination has you squinting at a dashboard wonde…
4 weeks, 1 day ago
Gaps in Your Schedule: A Marketing Problem or a Front Desk Problem?
Season 5 Episode 19
When there’s a gap in your schedule, the reflex is almost automatic. You phone isn't ringing enough, so it must be the marketing. Sometimes that's ex…
1 month ago
What Your Front Desk Should Say When a Patient Asks About Insurance
Season 5 Episode 18
The phone rings, it's a brand new patient, and about four seconds in. they ask the question that ends more calls than anything else: "Do you take my …
1 month, 1 week ago
How Much Is Enough? Financial Planning for Dental Practice Owners
Season 5 Episode 17
Thomas Dickson took on his first dental clients in 1998, and some of them are still with him. He runs Wealthwide, a financial planning firm in the UK…
1 month, 2 weeks ago
Why Your Front Desk Is Losing Patients (and How to Fix It)
Season 5 Episode 16
The ad report comes back, and it looks great. Clicks are up, cost-per-lead is down. Then you open next week's schedule, and it has the same gaps it a…
1 month, 2 weeks ago