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How to Position Your Brand & Products: 5 Ways to Win Against “Better”
Episode 187
“Better is probably the worst word you could use in marketing.”
How can a DTC brand stand out in a category full of identical promises?
Matt Orlić (C…
11 hours ago
Our Ecommerce Marketing Strategy vs. Real Data: Operators Build (E8)
“We know how to run ads. This is a playbook.”
How should you market a new DTC brand in its first six weeks?
Matt Bertulli (Founder, Pela Case & Lomi)…
2 days, 11 hours ago
Away’s CEO & New DTC Playbook: Amazon, TikTok Shop, and 300% Over Plan
Season 2 Episode 25
“It’s about closing the imagination gap, not what it can do.”
Jessica Schinazi (CEO, Away) joins Matt Bertulli (Founder, Pela Case & Lomi) and Curtis…
6 days, 11 hours ago
He Grew 4X as a Solo Founder. Now TJ Bongiorno (Outgoing Co) Has to Learn to Say No!
Episode 186
“You can have anything you want, but you can’t have it all at once.”
Should you raise money when your only problem is working capital?
Help an Operat…
1 week ago
Every AI Tool We’re Using & 4 Pillars to Guide You: Operators Build (E7)
Season 3 Episode 7
“They’re the most capable ever, but not trained on your business.”
What pillars should every AI-first brand build, and which one comes first?
Matt Be…
1 week, 2 days ago
How to Create Buying Moments: Give People a Reason to Buy All Year
Episode 185
“You’re never gonna make a big impact on Black Friday.”
Should you worry if frequent promotions will hurt your brand equity?
Sean Frank (CEO, Ridge),…
2 weeks ago
Ecommerce Subscription Playbook & Benchmarks: Operators Build (E6)
“You almost feel stupid buying the product as a one-time customer.”
Why do some subscription brands retain customers and stack LTV while others lose …
2 weeks, 2 days ago
How First Day’s Founder Alice Li Built a 9-Figure Kids Vitamins Brand From One SKU
How did First Day raise $1M and then build a 9-figure brand?
Alice Li (Founder & CEO, First Day) joins Matt Bertulli (CEO, Pela Case & Lomi) and Jason…
2 weeks, 6 days ago
30+ Black Friday Tips to Win the Holidays Like a 9-Figure Ecommerce Brand
Episode 184
“The best Black Friday offers don’t just increase orders, they increase AOV.”
Sean Frank (CEO, Ridge), Matt Bertulli (Founder, Pela Case x Lomi), Jaso…
3 weeks ago
Why the Hardest Part Starts After Launch: Operators Build (E5)
“The amount of effort that we put in to start does not have any meaningful correlation with the success at the end.”
When you get delayed and deprior…
3 weeks, 2 days ago