Podcast Episodes
Back to Search181 - How Much Should You Spend on Marketing?
Season 1 Episode 181
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Budget season starts the same way at most sports teams: pull last year's marketing number, add a few percent, move on.
In Episode 181…
2 days ago
180 - Can We Add Before We Subtract?
Season 1 Episode 180
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Sales are soft for Friday's game and someone says the word every ticket office reaches for: discount. Jeremy Neisser makes the case t…
1 week, 3 days ago
179 - Four Rules for Sports Team Messaging That Actually Sell Tickets
Season 1 Episode 179
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Teams describe what they sell. Fans describe what they're doing. Nobody at home says "let's buy a five-game flex plan this summer" — …
2 weeks, 4 days ago
178 - Two Low-Cost Promotional Night Ideas That Already Have Demand
Season 1 Episode 178
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Some of the cheapest, easiest promotions to run are the ones fans are already doing on their own. In Episode 178, Jeremy Neisser brea…
3 weeks, 4 days ago
177- How to Plug the Leaks (Starting With the One That's Costing You the Most) (Part 3 of 3)
Season 1 Episode 177
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In the finale of the three-part Fan Journeys series, Jeremy Neisser shows sports teams how to stop losing fans by finding their singl…
1 month ago
176- Where Fans Are Leaking Out(And Why It Happens in the Same Places Every Time) (Part 2 of 3)
Season 1 Episode 176
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Every team loses fans in the same three places — and most have no idea it's happening. In Part 2 of the Fan Journey series, Jeremy Ne…
1 month, 1 week ago
175 - The Fan Journey: The 5-Stage Map That Turns Single-Game Buyers Into Season Ticket Holders (Part 1 of 3)
Season 1 Episode 175
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Most marketing directors couldn't draw their own fan marketing process on a whiteboard — and that gap is quietly costing their team r…
1 month, 2 weeks ago
174 - Stop Treating Mini Plans Like an Offseason Product
Season 1 Episode 174
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Most teams push mini plans hard from October through March, then go silent the moment the season starts — right when they're creating…
1 month, 3 weeks ago
173 - The Email Isn't Finished When You Hit Send
Season 1 Episode 173
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Most sports teams know exactly who their fans are — the fireworks families, the premium buyers, the last-minute deal seekers — and st…
1 month, 3 weeks ago
172 - Why Your Promotions Page Might Be Costing You Ticket Sales
Season 1 Episode 172
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Your promotions page is live, but half your nights are just names — "Taylor Swift Night," "Oil Field Appreciation Weekend" — with no …
2 months, 1 week ago