Podcast Episodes

4 Ways To Make Buyers Choose Your Cybersecurity Website

There are 4 things a cybersecurity consultancy homepage can commit to that make a buyer choose it over the next one, and of the 24 real UK and Irelan…

1 day, 22 hours ago

Bigger Cybersecurity Consultancy Doesn't Mean Better

You know your turnover down to the nearest thousand, but if a buyer called tomorrow wanting to buy your cybersecurity consultancy, would you know wha…

2 weeks, 5 days ago

How Cybersecurity Founders Should Actually Be Using AI

There's a gap between what cybersecurity founders say about AI publicly and what they ask about it privately.

On panels and posts, it's agent governa…

3 weeks, 6 days ago

How to Hand Over a Client Without Losing Them

You handed the client over on Monday, and by Wednesday you'd taken the work back, even though the client never said a word. In this episode, Deirdre …

1 month ago

The Delegation Advice That Fails Cybersecurity Founders

Use the free CyberScale Diagnostic to see where your business is still too dependent on you: https://www.deirdremartin.ie/cyberscalediagnostic.

You h…

1 month, 1 week ago

Why Your Cybersecurity Marketing Isn't Converting

Your LinkedIn posts, podcast appearances, website rebuild and speaking slots are turning up the volume on the message your cybersecurity consultancy …

1 month, 2 weeks ago

3 Ways to Fix Your LinkedIn Content as a Cyber Consultant

You're posting on LinkedIn every week and still not landing a single cybersecurity buyer conversation.

In this episode, Deirdre Martin breaks down wh…

1 month, 3 weeks ago

Why Cybersecurity Marketing All Sounds the Same

If your website got visitors this week but your inbox got nothing, this episode explains exactly what happened, and it starts with the fridge in your…

2 months ago

How to Scale Your Cybersecurity Business Past £500k

You did everything right. The quality of your work is excellent. You get consistent referrals. And yet, somewhere around £500k, your cybersecurity bu…

2 months, 1 week ago

The Compliance Mistake Keeping Cybersecurity Founders Stuck

Your phone's ringing with NIS2 and DORA enquiries, your calendar's full to October, and it finally feels like the growth you've been working for.

So …

2 months, 2 weeks ago