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Is Sneaker Culture Bored?
As the sneaker year ends, not only do we debate whether 2025 is a great sneaker year, but Nike announces the new SNKRS Code program. Matt talks about who this program is for, and whether companies a…
Published on 1 day, 16 hours ago
Steph Curry Leaves Under Armor: What's Next?
Big news broke that Steph Curry and Under Armor had ended their long-standing partnership. Speculation is running wild as to where Steph will end up. There is a brand out there that excites Matt mo…
Published on 2 weeks, 1 day ago
Get Inspired!
Matt uses the Bull Airs "The Scarecrow" shoe, and the processing of video making with it, as a means of inspiration recently. Even in the darkest of times, the smallest of things can light that fire…
Published on 4 weeks, 1 day ago
FTK? - Talking Doernbecher Freestyle Criticism
Every year the Doernbecher Freestyle Series is unveiled as a vessel to raise money for a children's hospital. As sneakers have grown over the the years, so has the negative criticism of the shoes wi…
Published on 1 month, 1 week ago
Salehe Bembury: Betting on Himself
Salehe Bembury has established himself, for better or worse, with his own style in sneakers. Whether it be his work with Crocs or New Balance, his work is recognizable. Recently it was leaked of hi…
Published on 1 month, 2 weeks ago
Cool Kicks (and other topics)
After a three week break from sneaker content, Matt is back to catch up on the topics that were over the last month or. From his opinions on the Cool Kicks scandal, to Tom Sachs and the concept of a…
Published on 1 month, 3 weeks ago
Being a Sneaker Dad
Creative ruts happen for all creators. At times we get burned out and need new inspiration. As Matt was struggling in what to talk about in coming back to Fire Footwear, inspiration came in a small…
Published on 2 months, 2 weeks ago
Awake NY Accountability (& more)
Sneaker pre-orders and scamming in the sneaker community. These two stories dominated last week in the game. Matt talks through both and drives home a firm message: accountability and transparency …
Published on 3 months, 1 week ago
Embrace Your Life
As the fourth anniversary of his mom's passing comes, Matt has been thinking about life changes over that time. The growth of self and embracing of passions has filled him with perspective and conti…
Published on 3 months, 2 weeks ago
The Undefeated Jordan 4
Nike and Undefeated released the most coveted grail in all of sneakers with their mass release of the Undefeated Jordan 4. By most measures, the release was a massive success. There has been chatte…
Published on 3 months, 3 weeks ago