Podcast Episodes

Don’t Dump LLM Visibility on Your SEO Team

Here’s an uncomfortable conversation no one wants to have with their CMO.

When AI visibility became the next big metric to chase, most marketing leade…

5 hours ago

You have to be crazy to advertise on ChatGPT!

Short answer: yes. Long answer: this episode.

ChatGPT is running ads at $60 per impression. Not per click — per impression. That’s Super Bowl money, f…

1 week ago

Stop Using AI for Output — Use It as Your Audience

“How much more can we produce with AI?” is the wrong question.

Everyone is measuring AI adoption by output: more content, more copy, more campaigns, m…

2 weeks, 2 days ago

[Debate] Budgeting for multi-engine search: Where should your next $10K go?

At SEO Foresight 2026 on December 9, join widely respected voices in search—Barry Schwartz, Melissa Popp, Erin Sparks and Grace Frohlich—for a ground…

4 months, 4 weeks ago

Multi-platform search is here: Building brand visibility across Google, TikTok, and answer engines

Join Jessica Redman, co-founder of Didgeheads and multi-platform visibility strategist, for a fast-paced guide to showing up across Google, TikTok, a…

5 months, 2 weeks ago

Conversational AI meets cognitive bias: Re-engineering search strategy for the human brain

Join Garrett Sussman, Director of Marketing at iPullRank, as he explores how conversational AI and cognitive bias are reshaping search strategy in 20…

8 months, 2 weeks ago

AI-ready schema: Feeding Google’s answer engines with structured data

Join Alex Moss, Principal SEO at Yoast and co-founder of FireCask, as he dives into the world of AI-ready schema and structured data, sharing insight…

9 months, 2 weeks ago

The AI reality: Navigating strategic shifts in SEO

Join Barry Schwartz, President at RustyBrick, Thomas Phillips, Co-Founder of DTC SEO Agency, and Janna Pugh, SEO Specialist at Five9, as they discuss…

11 months ago

Building a Sustainable SEO Strategy for Local Businesses

In this episode, John Reinesch, Founder of Asset Growth, shares key insights into building and sustaining effective local SEO strategies. Learn about…

11 months, 2 weeks ago

Driving Real Revenue with SEO: Unpacking Demand Generation, Attribution & AI

​In this episode, Marketing Director at edays, Lewis Rennison, dives into how AI-driven search tools are reshaping SEO—highlighting which strategies …

1 year ago