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Interview: Michael Norton, Harvard Business School professor and author of The Ritual Effect, on how brands turn ordinary consumption into rituals that build emotional connection
Season 1 Episode 130
Harvard professor Michael Norton, author of The Ritual Effect, joins MichaelAaron and Richard to explore why identical actions feel meaningful to one…
15 hours ago
Why 95% of companies stall on AI, and the behavioral science that fixes it
Season 1 Episode 129
MichaelAaron and Richard unpack a new Behavioral Insights Team report on why most companies fail to get employees using AI, covering how social proof…
1 week ago
Inside Influence: Live with Dr. Robert Cialdini
Season 1 Episode 128
In this special finale to the Inside Influence series, MichaelAaron and Richard are joined by Dr. Robert Cialdini to revisit the principles behind hi…
2 weeks ago
Inside Influence Part 3: How Cialdini’s Principles of Consistency and Unity Shape Modern Marketing
Season 1 Episode 127
In part three of the Inside Influence series, Richard Shotton and MichaelAaron Flicker explore Cialdini’s principles of commitment, consistency, and …
2 weeks, 5 days ago
Inside Influence Part 2: How Cialdini’s Principles of Social Proof, Scarcity, and Authority Shape Consumer Behavior
Season 1 Episode 126
In part two of the Inside Influence series, Richard Shotton and MichaelAaron Flicker unpack Cialdini’s principles of social proof, authority, and sca…
3 weeks ago
Inside Influence Part 1: How Cialdini’s Principles of Reciprocity and Likability Drive Consumer Action
Season 1 Episode 125
This week, MichaelAaron and Richard kick off their miniseries “Inside Influence” on Robert Cialdini’s classic book Influence. They unpack the princip…
3 weeks, 2 days ago
How behavioral science reveals what traditional market research misses
Season 1 Episode 124
In this episode, MichaelAaron and Richard challenge some of marketing’s biggest assumptions about consumer research. They explore why people often ca…
4 weeks ago
Interview: Richard Chataway, author of The Behavior Business, on why every business is in the business of behavior
Season 1 Episode 123
In this episode, we speak with Richard Chataway, founder of Communication Science Group and author of The Behaviour Business. Richard reveals how he …
1 month ago
How AI is influencing marketing and why human judgment still matters
Season 1 Episode 122
In this episode, MichaelAaron and Richard explore the intersection of artificial intelligence and behavioral science. They discuss why AI amplifies g…
1 month, 1 week ago
How e-commerce brands use behavioral science to increase perceived value
Season 1 Episode 121
In this episode, MichaelAaron and Richard explore how behavioral science can improve e-commerce performance. From why perfect reviews reduce trust to…
1 month, 2 weeks ago