Podcast Episodes
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Universal Ads is live in the UK. Now what? With Channel 4's Rak Patel
Season 5 Episode 99
This episode was produced in partnership with Channel 4.
For the second year in a row, the UK's commercial TV companies made a splash at the Cannes Li…
8 hours ago
How AI, China and media consolidation is keeping the global ad market 'buoyant' - with WPP Media's Kate Scott-Dawkins
Season 5 Episode 98
Last week, WPP Media released its mid-year global advertising forecast report. As Kate Scott-Dawkins, WPP Media’s global president of business intell…
1 week ago
Why brands need less channel planning and more ecosystem design — with Arena Media's Hamid Habib
Season 5 Episode 97
Last week on the show, The Media Leader spoke with Thinkbox’s Elliott Millard about how brands can reconsider their cultural impact, and this week, w…
2 weeks ago
How marketers should reconsider culture and short-term strategies — with Thinkbox's Elliott Millard
Season 5 Episode 96
Ask marketers what they hope to accomplish and, as part of the effort to drive sales outcomes, these days, many will say they want their brand to con…
3 weeks ago
What the OOH industry needs to do to double its market share - with WOO's Tom Goddard
Season 5 Episode 93
This week, from the 3rd to the 5th of June, the World Out of Home Organisation (WOO) is hosting its Annual Congress here in London.
The event is expec…
4 weeks ago
Why the United Nations is asking advertisers to protect the open web
Season 5 Episode 92
Last month, the United Nations in partnership with the Conscious Advertising Network (CAN) launched an issue brief warning the integrity of the globa…
1 month ago
Believe It or Not Ep. 6: Will AI end enterprise software businesses as we know them?
Episode 7
In a new mini-series, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO, now AI strategist Hamish Nicklin t…
1 month, 1 week ago
How brands can win authority in LLMs - with Havas, Heineken and Publicis
Season 5 Episode 91
With the advent and adoption of AI search, consumers’ online research and discovery behaviours are shifting. How can brands win authority in this new…
1 month, 1 week ago
Believe It or Not Ep. 5: Is AI sycophancy bad for business?
Episode 6
In a new mini-series, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO, now AI strategist Hamish Nicklin t…
1 month, 2 weeks ago
How outcomes measurement has changed the CMO-CFO relationship - with Nimmi Shah and Sameer Modha
Season 5 Episode 90
Is there a more important relationship in our industry than that between the CMO and the CFO?
Given the macroeconomic environment – war, inflation, AI…
1 month, 2 weeks ago