Podcast Episodes
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Why Platforms Ban Affiliate Marketers (And the Sustainable Alternative)
Run affiliate ads on Meta or Google long enough, and the same thing happens to everyone: the account gets shut down. In this episode, Igor explains w…
15 hours ago
Why the Best Mentors Refuse to Chase You
You cannot make anyone succeed, and trying to is one of the most expensive mistakes a mentor can make. In this episode, Igor gets brutally honest abo…
4 days, 23 hours ago
Perfectionism Is Just Procrastination in Disguise
We treat perfectionism like a badge of honor. Igor calls it what it really is: a socially acceptable way for smart people to avoid taking action. In …
1 week, 1 day ago
The Bonus Page Strategy That Gives You More Excuses to Mail
Most marketers build one page for a promotion and call it done. But the number of pages you create has almost nothing to do with the offer and everyt…
1 week, 4 days ago
Nobody Buys From a Fence-Sitter
Only a small percentage of the people who hear your message will ever be influenced by it. Why? Because everyone is walking around with their own ver…
2 weeks ago
Why Picking Fights Makes Your List Trust You
Nobody trusts vanilla. In this episode, Igor reveals one of his most counterintuitive list-building strategies: deliberately picking fights with big …
2 weeks, 2 days ago
Why Teachers Don't Make Money
Every email you send trains your list to do something. Most people don't realize they're training their subscribers to expect free stuff and never re…
2 weeks, 4 days ago
How Many Emails Should You Send Per Promotion?
How many emails is too many? In this episode, Igor pulls back the curtain on the exact system he uses to structure every single promotion he runs. It…
3 weeks ago
The Objection Behind the Objection
Every prospect on your list has a reason they're not buying. The problem? It's almost never the reason they'd tell you, and most of the time they don…
3 weeks, 3 days ago
Why Unsubscribes Don't Matter (And What Actually Does)
Every unsubscribe feels like a tiny rejection. A thousand of them feel like a referendum. In this episode, Igor revisits the metric that used to keep…
4 weeks ago