Podcast Episodes
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The Fake Traffic Trap: Why 99% of My Reddit Ad Clicks Weren't Real
You'd expect paying for traffic to get you real people. But more and more of the clicks you pay for never came from a human being at all. In this epi…
11 hours ago
Stop Casting a Wide Net: The Sniper Rifle Approach to Email Marketing
Most marketers think the way to reach more people is to make their claims as broad as possible. Cast a wide net, catch more fish. But in marketing, t…
3 days, 8 hours ago
The Elephant in the Room Audit
Great email copy starts with one question: what is your prospect thinking about when nobody's selling them anything? In this episode, Igor shares a m…
1 week, 1 day ago
Why Logos Don't Sell — But Relevance Does
Does adding an image or a logo to your emails actually move the needle? In this episode, Igor pours cold water on one of email marketing's most persi…
1 week, 3 days ago
How to Build Trust With an Audience That's Never Met You
Trust is the real currency of email marketing, and most people try to earn it the hard way. In this episode, Igor lays out a simpler path: showing yo…
2 weeks, 1 day ago
Don't Ask the Deer How It Wants to Be Hunted
Ask your audience what they want and they'll happily tell you — but what people say and what people actually buy are rarely the same thing. In this e…
2 weeks, 3 days ago
Why You Need More Touches Than Ever — and What Actually Makes People Buy
Attention today is shredded across inboxes, feeds, headlines, and an endless stream of push notifications, and the old marketing math no longer holds…
3 weeks, 1 day ago
Storytelling That Doesn't Feel Forced
Most marketers believe a good story has to be dramatic — Hollywood dialogue, complex characters, edge-of-your-seat tension. Igor disagrees. In this e…
3 weeks, 3 days ago
You Can't Out-Discipline a Bad Environment
Every piece of productivity advice tells you the same thing: try harder, be more disciplined, muscle through the distractions. Igor thinks that advic…
1 month ago
Why Ugly Sales Pages Win
Most people are taught that market research means guessing whether an idea has legs. Igor argues that guessing is the fastest way to get it wrong. In…
1 month ago