Podcast Episodes
Back to SearchEasy Way To Create Great Sales Stories, With Tom Ruwitch
A lot of people struggle with email marketing. Today’s special guest, Tom Ruwitch, has been at it for a quarter of a century… and he’s discovered some pretty interesting things about using stories to…
Published on 6 hours ago
AI: The Bigger Picture, with Sam Woods
As we record this in mid-October, the world has without a doubt gone absolutely bonkers over AI.
People are making all kinds of extreme predictions: Some see a heaven on Earth in a future with AI, an…
Published on 1 week ago
Secrets of Coaching Copywriters, With Matthew Volkwyn
Our guest today does something I’ve been looking for in a guest on this podcast for a long time–he helps beginning copywriters get started and become success.
Matthew Volkwyn is a coach, copywriter, …
Published on 2 weeks ago
The Missing Piece in Copy Brainstorming
Have you ever been in a meeting where people are brainstorming ideas, and each idea is more idiotic and off-target than the last one?
It has happened to all of us.
And if you’re an experienced copywr…
Published on 3 weeks ago
Show Your Prospect A Compelling Future
Legendary NY Yankee Yogi Berra said it best:
“It’s tough to make predictions, especially about the future.”
He’s right, you know.
But there’s one important exception, and I don’t blame Yogi because, …
Published on 4 weeks ago
Financial Copy U - The Inside Story, With Nick O’Connor
A little over a month ago we did a last-minute podcast about an audacious experiment our special guest today, Nick O’Connor, did with Glenn Fisher and the financial publishing giant Marketwise:
Glenn…
Published on 1 month ago
Building Belief In Copy, With Nathan Fraser
It’s the sure-fire strategy that makes you overconfident.
It looks like this:
The copy’s loud.
Aggressive.
Alpha-male on a double dose of adderall.
It’s practically SCREAMING at you to buy.
And yo…
Published on 1 month, 1 week ago
Crash Course In Copywriting Psychology
Today we take a deep dive into the part of copywriting that people talk about all the time.
And even though people talk about this all the time, most of them don’t really understand it.
That is, psyc…
Published on 1 month, 2 weeks ago
The One Key Copywriting Skill You Need (But Might Not Even Know About)
Sometimes copy fails because it’s just not executed well enough.
And also, copy that simply misses the mark — doesn’t align with the target prospects and what’s on their minds — won’t do well either.…
Published on 1 month, 3 weeks ago
Part 2-The Art of War, Copywriting Edition
Three weeks ago, we had a very special Old Masters Series show:
The Art of War, Copywriting Edition.
But we only covered half the book, so that made the previous episode
Part 1.
Today we cover the re…
Published on 2 months ago