Podcast Episodes
Back to SearchThe One Key Copywriting Skill You Need (But Might Not Even Know About)
Sometimes copy fails because it’s just not executed well enough.
And also, copy that simply misses the mark — doesn’t align with the target prospects and what’s on their minds — won’t do well either.…
Published on 7 hours ago
Part 2-The Art of War, Copywriting Edition
Three weeks ago, we had a very special Old Masters Series show:
The Art of War, Copywriting Edition.
But we only covered half the book, so that made the previous episode
Part 1.
Today we cover the re…
Published on 1 week ago
Online Marketing Founder Ken McCarthy
In the 1980s, before Internet marketing had even really begun, our very special guest today and returning champion was working as a tech writer in the foreign exchange trading department of Bankers T…
Published on 2 weeks ago
12 Free Spots In Financial Copy Training!
$6.7 million.
That’s how much mega financial publisher Marketwise paid out to copywriters in royalties in 2024.
And now they’re making an offer so good we had to rush today’s special guest, top copy…
Published on 3 weeks ago
The Art of War, Copywriters Edition
Most copywriters know the classics of our field—but today we’re drawing from a master whose work predates modern advertising by more than two millennia. In this episode of Copywriters Podcast, we’re …
Published on 4 weeks ago
Local Business Celebrity Advertising, with John Caprani
It may have been the furthest thing from what he was thinking when our special guest today, John Caprani, ventured into copywriting.
But he’s come up with a fascinating specialty that’s worth paying …
Published on 1 month ago
Smart, Practical Ways To Use AI, With Cath Reohorn
One way that AI can save you from expending massive amounts of blood, sweat and tears is a way that a lot of people aren’t using.
And that involves its incredible ability to analyze, find trends, and…
Published on 1 month, 1 week ago
AI Copywriting Secrets
Can you picture yourself having the guts and imagination to bring 14 of the top copywriters in the business together to share their best action steps using AI to make money and/or save time?
I certai…
Published on 1 month, 2 weeks ago
EMERGENCY: SLAUGHTER OF FACEBOOK GROUPS
Yesterday, Facebook wiped out a bunch of groups without warning. And just like that, some creators lost their entire audience. That’s why today, we’re talking about the one platform you actually own …
Published on 1 month, 3 weeks ago
The One Top Copywriting Skill For The Future
With the rapid spread of AI, will there even be a future for copywriters?
Both new and experienced copywriters are plagued by that same question.
And it’s a good question.
Because there are plenty of…
Published on 2 months ago