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The Right Way to Use Audiences (Episode 476)


Episode 476


What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and what that means for PPC managers. Also Chris discu…


Published on 2 days, 4 hours ago

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When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475)


Episode 475


There is a scam going around to Google Ads managers that could cause some major destruction for anyone that is caught by the scammers. In this episode of the Paid Search Podcast Chris Schaeffer talks…


Published on 1 week, 2 days ago

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Competitor Campaigns: When, Why, and How (Episode 474)


Episode 474


Let's talk about quality score, bidding, and competitor campaigns! This week we dive into a discussion on some of the more complicated factors in Google Ads that throw many advertisers for a loop. An…


Published on 2 weeks, 2 days ago

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How to Audit a Failing Google Ads Account (Episode 473)


Episode 473


If you are having issues with a campaign on Google Ads that continues to offer no results, no conversions, and no sales today's episode can help solve that problem. Chris Schaeffer discusses the 4 le…


Published on 3 weeks, 2 days ago

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Answering Questions from Listeners! (Episode 472)


Episode 472


This week Chris Schaeffer answers questions about Google Ads from listeners. He discusses how to manage accounts that use automated bidding, a question about the Display network, and how to properly …


Published on 4 weeks, 2 days ago

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Deep Dive: Successful E-Commerce Campaign Strategy (Episode 471)


Episode 471


This week Joey Bidner does a deep dive into a Google Ads account that focuses on e-commerce and local "foot traffic" searches to drive sales. Learn all about strategies to manage different types of s…


Published on 1 month ago

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Cookie Consent Explained from a Google Ads Perspective (Episode 470)


Episode 470


Joey Bidner discusses what Google Ads advertisers need to know about consent mode. You’ll learn why it is important for any website utilizing paid ads on Google!

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Published on 1 month, 1 week ago

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The Budget Bulls-Eye Principle (Episode 469)


Episode 469


Do you know the right time to increase your budget? Is your budget causing your campaign to fail? In this week's episode Chris Schaeffer discusses a new principle that new Google Ads advertisers must…


Published on 1 month, 3 weeks ago

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Most Advertisers Get Audience Bid Adjustments Wrong (Episode 468)


Episode 468


This week Chris Schaeffer & Joey Bidner discuss some important factors to consider when using audiences in Google Ads. Also answers questions from listeners and this week it is about how to create a …


Published on 1 month, 4 weeks ago

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My Favorite Google Ads Script (Episode 467)


Episode 467


This week Artur MacLellan shares his Google Ads script that can help advertisers manage their search terms. If you are having a lot of problems blocking unwanted searches coming from your keywords th…


Published on 2 months ago





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