Podcast Episodes

Your Paid Search Questions Answered (Episode 504)

Episode 504

How do you start over in Google Ads? Is manual bidding a practical option for busy managers? Have you tried Portfolio Bidding Strategies? All of this…

6 hours ago

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#1 Secret to Improving Broad Match Keywords (Episode 503)

Episode 503

If you are not using ad groups to break up your broad match keywords then you are missing a big part of Google's methodology of keywords matching. In…

1 week ago

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How Exact Match Keywords Actually Function (Episode 502)

Episode 502

This week Chris Schaeffer discusses the truth behind how exact match keywords work in 2026. Let's talk about what Google says an exact match keyword …

2 weeks ago

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Demystifying Performance Max (Episode 501)

Episode 501

This week Joey Bidner discusses Performance Max campaigns. Let's try and demystify this often confusing PPC campaign type. Also Chris Schaeffer discu…

3 weeks ago

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6 REALLY GOOD Questions from Listeners (Episode 500)

Episode 500

This week Chris Schaeffer answers 6 questions from listeners. Great questions covering a wide variety of topics like the dying industry of home servi…

1 month ago

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3 Reasons Your Google Ads is Wasting Money (Episode 499)

Episode 499

Let's get to the point, your Google Ads is wasting money! This week Chris Schaeffer talks about the three most common reasons your account is wasting…

1 month, 1 week ago

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Big Changes Coming to Shopping Campaigns in February (Episode 498)

Episode 498

Have you heard about the new mandatory changes coming to Google Shopping campaigns? This week Joey Bidner joins Chris Schaeffer to talk about the upc…

1 month, 2 weeks ago

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Q&A: Answering Questions from Listeners (Episode 497)

Episode 497

Let's talk about your biggest questions in Google Ads. These questions come directly from listeners and Chris Schaeffer provides answers to the big i…

1 month, 2 weeks ago

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PPC for Home Services is Dying (Episode 496)

Episode 496

This week Chris Schaeffer discusses issues around the home service industry in Google Ads. The market has changed and many businesses are lowering th…

1 month, 3 weeks ago

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Ranking Bid Strategies From Worst to Best (Episode 495)

Episode 495

This week Chris Schaeffer ranking the best and worst Google Ads bid strategies. There are a lot of options on Google for search campaigns and there i…

2 months ago

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