Podcast Episodes

Should You Try Microsoft Ads? (Episode 486)

Episode 486

This week Chris Schaeffer answers a question about how to structure your Google Ads campaigns. And Joey Bidner jumps in to discuss the role of Microsoft Ads for advertisers looking to diversify their…

Published on 8 hours ago

PPC Basics: How to Get Phone Calls (Episode 485)

Episode 485

This week Chris Schaeffer discusses how to get phone calls from Google Ads search campaigns. There are three methods that are the most direct way to get calls, but each method comes with some major a…

Published on 1 week ago

Huge Q&A: 5 Questions + SPECIAL BONUS! (Episode 484)

Episode 484

This week Chris Schaeffer answers questions about google ads from podcast subscribers. The questions cover important topics like how to improve Google shopping campaigns, how to keep track of your ch…

Published on 2 weeks ago

PPC Basics: How to Improve Quality Score (Episode 483)

Episode 483

This week Chris Schaeffer discusses how to improve quality score in Google Ads search campaigns. Plus 9 things that do not improve quality score but many people still think makes a difference. Also C…

Published on 3 weeks ago

PPC Basics: How To Manage a Search Campaign (Episode 482)

Episode 482

Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in. And then managing for that goal! It is really th…

Published on 4 weeks ago

A Warning to 10+ Year Old Accounts (Episode 481)

Episode 481

This week Chris Schaeffer discusses how to avoid those wasteful clicks from job seekers. Also a deeper discussion and warning to accounts that are over 10 years old because there are specific areas t…

Published on 1 month ago

Huge Q&A About Google Ads (Episode 480)

Episode 480

This week Chris answers four questions from listeners about Google certifications, how to see audience data, and a big question that many people are asking... Does Google Ads even work any more? If y…

Published on 1 month, 1 week ago

How to Revive a Stale Campaign (Episode 479)

Episode 479

This week Chris Schaeffer discusses 5 specific tips to take a campaign from stale to stellar! Learn how most campaigns stay in "phase 2" and never make it to "phase 3". 

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Published on 1 month, 2 weeks ago

How to Stop Spam and Bot Traffic & Leads (Episode 478)

Episode 478

In this episode, we break down how to spot and stop spam traffic and leads before they drain your budget. We cover the risks of leaving Search Partners and Display Network wide open, including mobile…

Published on 2 months ago

Answering Your Questions About Google Ads (Episode 477)

Episode 477

Let's talk about brand keywords and why they are the most dangerous and most abused traffic in Google Ads. We're answering emails from listeners today and we've got some good ones! From bid strategie…

Published on 2 months, 1 week ago