Podcast Episodes
Back to SearchWhy Price Is Rarely the Real Reason Patients Say No | Shareef Mahdavi
Episode 161
In this episode, Dr. Steve Vargo sits down with Shareef Mahdavi, author of Beyond Bedside Manner and a longtime patient experience strategist, for a …
1 day, 13 hours ago
Why Most ODs Are Still Sitting Out Myopia Management (and How to Start)
Episode 160
In this episode, Dr. Steve Vargo sits down with Dr. James Loughman, professor of optometry, founder of the Centre for Eye Research Ireland, and CEO o…
1 week, 1 day ago
Why Your Revenue Per Patient Is Stuck — and How One OD Nearly Tripled His
Episode 159
In this episode, Dr. Steve Vargo sits down with Dr. Zach Holland, owner of the Cornea and Contact Lens Institute of Minnesota, to unpack how a specia…
2 weeks, 1 day ago
If Your Capture Rate Is Stuck Near 50%, Listen to This
Episode 158
In this episode, Dr. Steve Vargo sits down with Andrew Bruce, a licensed optician with master-level credentials in both ophthalmic optics and contact…
3 weeks ago
How to Get People to Say Yes Without Sounding Like a Salesperson
Episode 157
In this episode, Dr. Steve Vargo tackles the challenge that quietly separates good practices from great ones: getting people to actually act on what …
4 weeks, 1 day ago
Capture Rate Starts in the Exam Room
Episode 156
In this episode, Dr. Steve Vargo sits down with Amie Robinson, ABOC, optical manager at Spring Hill Eyecare, to reframe one of the most overlooked mo…
1 month ago
Re-Release: Team Building: The Magic Wand to Creating a Multi-Million Dollar Practice
Episode 155
“You can make drama or you can make money, but you can’t make both. The thing that Zig (Ziglar) always said about building a team is that “together e…
1 month, 1 week ago
The Top Mistake Killing Your Second Pair Sales (It's Not Price)
Episode 154
In this episode, Dr. Steve Vargo tackles a question that's easy to write off as an inventory problem but is actually a communication problem: why do …
1 month, 2 weeks ago
“I Like to Make Money” — The Optometrist Who Refuses to Apologize for It
Episode 153
In this episode, Dr. Steve Vargo sits down with Dr. Allan Panzer, OD, a Houston optometrist with 47 years in practice and owner of the Houston Dry Ey…
1 month, 3 weeks ago
5 Not-So-Obvious Habits of Practice Owners Who Actually Get Ahead
Episode 152
In this episode, Dr. Steve Vargo steps outside optometry to answer a question he's been chewing on for years: what actually separates practice owners…
2 months ago