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115. How to Win in AI Search: Proven Tactics and Research Across ChatGPT, Gemini & Google AI w. Joe Alder
Season 5 Episode 115
AI search has moved far beyond theory. 14.3 million Australians now use ChatGPT, Gemini and Google AI Overviews to research and decide which brands t…
14 hours ago
114. Marketing's Credibility Problem: What Attribution Gets Wrong and Incrementality Gets Right w. Analytic Partners’ Paul Sinkinson
Season 5 Episode 114
Marketing teams have never had more data available to them, yet many still find it hard (often harder than ever) to confidently answer a simple quest…
2 weeks ago
113. James Hurman on Building Future Demand: Creativity, Brand and Escaping the ‘Performance Trap’
Season 5 Episode 113
Most marketers are under pressure to deliver results fast. But when all of the focus goes into capturing demand that already exists, businesses event…
4 weeks ago
112. State of the Pitch 2026 - How To Find The Right Agency Partner w. TrinityP3’s Darren Woolley
Season 5 Episode 112
Few decisions have a bigger impact on marketing performance than choosing the right agency partner. Yet according to TrinityP3's latest State of the …
1 month, 1 week ago
111. LinkedIn B2B Institute’s Ty Heath on Why the Best B2B Marketing Is Contrarian
Season 5 Episode 111
Episode Description:
Most marketers are keen to try the new shiny tactic, but what if the biggest B2B marketing opportunities come from understanding …
1 month, 3 weeks ago
110. AI Search In Australia: Google, ChatGPT & The New Rules Of Visibility w. Rocket Agency's Joe Alder
Season 5 Episode 110
Episode Description:
Is Google losing ground? How much traffic are tools like ChatGPT really driving? And what does visibility look like when answers …
2 months, 1 week ago
109. Marketing Mix Modelling: What It Is, Why It Matters & Where AI Fits In w. Mutinex’s Henry Innis
Season 5 Episode 109
Episode Description:
As attribution becomes less reliable and marketing teams face more pressure to prove what drives growth, marketing mix modelling…
2 months, 3 weeks ago
108. How to Get the Most Out of Your Agency w. Neon Ambition’s Jordan Slover
Season 5 Episode 108
Episode Description:
What does a great agency relationship actually look like when pressure on marketing performance has never been higher? As budget…
3 months, 1 week ago
107. What Australian Influencer Research Says About Creator Marketing in 2026 w. Impact Agency’s Trish McGee
Season 5 Episode 107
Episode Description:
How should Australian marketers adapt their approach to influencers and content creators as algorithmic changes, platform shifts…
3 months, 3 weeks ago
106. Digital Marketing in Australia in 2026 - Your Questions Answered w. Rocket Agency's Top Experts
Season 5 Episode 106
Episode Description:
What would great marketing look like in Australia this year, especially when the rules are changing faster than most teams can k…
4 months ago