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Build for Community, Not the Playbook
Build for Community, Not the Playbook

Episode 561

Don’t sell to your community. Just talk to them.

DadGang founder Bart Szaniewski started with $750, 100 hats and no real business plan. Four years la…

3 hours ago

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Spotlight: The 5,000-Year-Old Method of Making People Remember You

Episode 560

How do you get your brand into the 90% of memory that's subconscious?

In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that…

2 weeks ago

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Marketing Has Forgotten What It’s For

Episode 559

Are you just busy working? Or are you adding value?

Marketing has become overloaded with channels, platforms, metrics, and specialized roles. But Set…

4 weeks ago

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Why Agents Will Buy, But Marketing Must Stay Human
Why Agents Will Buy, But Marketing Must Stay Human

Episode 558

A bank just issued the world's first loan to an AI agent. The agent applied, signed, and set its own repayment schedule. That's where marketing now l…

1 month, 1 week ago

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Why 90% of Your Brain Ignores Ads
Why 90% of Your Brain Ignores Ads

Episode 557

What if everything you're optimizing for in marketing — attention, clicks, engagement — is a proxy for the one thing that actually drives action?

Pra…

1 month, 3 weeks ago

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The SEO Blog Era Is Over. Here's What Replaces It.
The SEO Blog Era Is Over. Here's What Replaces It.

Episode 556

Your blog will never earn an audience. Ever. That's not me — that's Melissa Rosenthal, who ran the SEO content engine at ClickUp, built media at Buzz…

2 months, 1 week ago

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Stop Counting Your AI Agents. Customers Don’t Care.

Episode 555

Every CMO is being told to replace people with AI agents as fast as possible. Keri McGhee, CMO at Attentive, is doing some of that — and deliberately…

2 months, 3 weeks ago

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Marketing Spotlight: How Simple Personalization Dramatically Increased Engagement
Marketing Spotlight: How Simple Personalization Dramatically Increased Engagement

Episode 554

Most CMOs think personalization requires complex AI and endless customer segments. Elizabeth Maxson proves otherwise.

She breaks down actionable pers…

3 months ago

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Twilio's CMO Scrapped His 2026 Plan in One Month
Twilio's CMO Scrapped His 2026 Plan in One Month

Episode 553

What happens when your next customer isn't even human?

Chris Koehler is the CMO of Twilio, and his 2026 marketing plan lasted exactly one month befor…

3 months, 4 weeks ago

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Why There’s More Content in 2026… But Worse Results
Why There’s More Content in 2026… But Worse Results

Episode 552

Merriam-Webster named "slop" the 2025 word of the year - and it explains everything about where AI-generated content is heading.

Elizabeth Maxson, CM…

4 months, 1 week ago

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