Podcast Episodes

Why AI Will Be Your New Assistant on Amazon

Episode 355

In this episode, Michael sits down with Joshua Rawe from AmplyCell to explore a quiet revolution inside Amazon advertising.  Téogether, they unpack how AI is taking over the heavy lifting — from crea…

Published on 12 hours ago

5 Ways Search Query Data Boosts Sales

Episode 354

In this episode, we welcome Maryna, Amazon PPC Manager at Ad Badger, to our show. We dive into how to leverage search query data to boost sales on Amazon. Maryna shares insights on uncovering hidden …

Published on 1 week ago

A tool I use every month to better manage my Amazon PPC campaigns

Episode 353

In this week’s episode  we dive into the powerful Product Opportunity Explorer tool and show you how it can give you an instant pulse on your Amazon PPC performance. Ever wondered if your rising CPCs…

Published on 2 weeks ago

How to Audit Amazon PPC Campaigns Using Bulk Files and Pivot Tables

Episode 352

Hey, if you’re managing Amazon PPC, you need to check out the latest PPC Den Podcast episode. Mike walks you through how to audit your campaigns using bulk files and pivot tables — step by step. 

What…

Published on 3 weeks ago

We Tested AI Video Ads — Here’s What Improved Our ROAS

Episode 351

Michael and Shane White are back — and this time, they’re taking on the wild world of AI video ads. 

You’ve probably heard the hype, but here’s the truth: AI videos are already reshaping how Amazon se…

Published on 4 weeks ago

Amazon PPC Secrets No One Tells You—Explode Your Brand Growth

Episode 350

In this episode, Michael chats with Gonza Martinez about all things Amazon PPC. Gonza shares how he bought his first Amazon brand and dives into his approach to auditing campaigns, spotting opportuni…

Published on 1 month ago

Five Practical Fixes for Messy Amazon Accounts

Season 349 Episode 349

In this episode of the PPC Den Podcast, Michael Erickson Facchin and Clifford Donovan unpack five practical fixes for messy Amazon accounts. They cover how to really track where your budget goes, the…

Published on 1 month, 1 week ago

When Higher Total ACOS Means More Profit

Episode 348

In this episode, Olena and Michael take on one of the hottest Amazon PPC topics — Total ACOS. 

They break down why lower isn’t always better, how chasing the lowest number can actually hurt profitabil…

Published on 1 month, 2 weeks ago

How to Save Your Campaigns with Bulk Files for Black Friday and Cyber Monday

Season 347 Episode 347

Hey everyone, welcome back to the PPC Den Podcast! Today we’re talking about how to survive the craziest shopping days on Amazon. If you’ve ever freaked out over budgets and bids on Black Friday or C…

Published on 1 month, 3 weeks ago

B2B Placements in Amazon PPC

Episode 346

In this episode, Michael and Clément dive into the world of Amazon PPC and why 2025 is such an exciting time for advertisers. PPC used to be simple — one bid for everyone, everywhere. Now, with Top o…

Published on 2 months ago