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Mktg_Podcast-54: AI Fears, Starbucks



– Marketing is Everything podcast?
– What to do about AI, AI FOMO, AI FOBO
– Starbucks, What Makes a Neighborhood Coffee Shop
– Gaming the System

 

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Published on 10 hours ago

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Mktg_Podcast-53: Myths and Myth-takes



Myths and “Myth-takes”
– Customer is always right
– All good marketing must have case studies
– You must be data driven
– “jellybeans, espresso machines, and foosball make offices fun place to be…”
–…


Published on 4 months, 1 week ago

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Mktg_Podcast-52: Decisions, Intuition



– Meetings, Decisions, Intuition
– Apple, Steve Jobs, Mike Markkula
– Daniel Kahneman, Thinking Fast and Thinking Slow
– Sam’s Club Grab and Go, Costco

 

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Published on 5 months, 2 weeks ago

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Mktg_Podcast-51: Org Charts, AIAIO (SEO)



– Three layers of an org chart
– Search-SEO, AI-AIO, AIAIO?!
– AI vs Humans

 

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Published on 6 months ago

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Mktg_Podcast-50: Sustainable Success, AI vs Search



– Be Creative !?
– Complexity of success
– Repeatability of success
– SBUX re-success
– Nvidia continuous success
– AI vs. Search

 

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Published on 8 months, 2 weeks ago

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Mktg_Podcast-49: Sam Brealey on Small Business Marketing



When special guest Sam Brealey joined us in episode 38, as we discuss marketing strategy and execution, specially for small businesses, but we didn’t have enough time to go deeper into marketing for …


Published on 11 months, 1 week ago

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Mktg_Podcast-48: Affiliate Marketing, Corp News



– Red Herrings, Strawmen, Slippery Slopes
– Tupperware, Nike, Starbucks
– Affiliate Marketing

 

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Published on 1 year ago

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Mktg_Podcast-47: Thought Leadership, Nike’s New Ad, Starbucks’s New CEO



– Thought Leadership, Celebrity Culture
– Nike’s new ad: just win??
– Starbucks’s new CEO, digital channel
– Do you need all that data article by Alastair Thomson

 

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Published on 1 year, 1 month ago

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Mktg_Podcast-46: Resilience, Crisis, Improvisation, Decisions



Join Shahin and Doug for a lively discussion of resilience, crisis, and decisions, all motivated by the Crowdstrike cybersecurity event:
– This meeting could have been an email I wouldn’t read
– Resi…


Published on 1 year, 2 months ago

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Mktg_Podcast-45: Mahta Emrani on Research, AI, Data



Special guest Mahta Emrani joins us to discuss the hot topic of AI and synthetic data for market research:
– AI will usher in fast, cheap, high quality research, right?
– It’s all about details and n…


Published on 1 year, 4 months ago





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