Podcast Episodes
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The Official 400th Episode
Episode 365
This week, as the podcast migrated to SimpleCast, Ian noticed that if you add all the regular shows, additional mini-series, and mid-week specials, w…
3 hours ago
The Reach and Recognition on an IBM Selectric Episode
Episode 345
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, returns for her regular visit to discuss reach and recognition, and her colleague Ro…
1 week, 1 day ago
The Print Is Not Dead, But Marketing Engineers Might Be Episode
Episode 364
This week, Sebastian Hardung, the CMO of Priint, joins our host Ian Truscott to discuss his career and adding print to our marketing mix, before Ian …
2 weeks ago
The Causal Analytics and an Alignment Trick Episode
Episode 343
This week, former Forrester Research Director Jeff Clark is back in the studio and joins our host Ian Truscott to test whether a new trend, technique…
3 weeks ago
The Curating a Martech Museum and Questions of Provenance Episode
Episode 342
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear, dive into her “Bear Essentials” article series to discuss whether we are cur…
4 weeks ago
The Marketing Horsepower and Jargon Busting Episode
Episode 341
This week, our host Ian Truscott goes solo, comparing the electrification of the automobile industry with AI for marketing.
Ian sees a parallel for m…
1 month ago
The Death (or not) of DXP and the Death (or not) of Blogging Episode
Episode 340
This week, Mark Demeny, Senior Director, Product Marketing at OpenText, joins our host Ian Truscott in the Rockstar CMO studio to discuss the changes…
1 month, 1 week ago
The State of Content Operations and an Expensive Way to Be Stupid Episode
Episode 339
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear, discuss some research that she’s just published covering the State of Conten…
1 month, 2 weeks ago
The Newish Rules of B2B Marketing and Newsjacking Dolly Episode
Episode 338
This week, former Forrester Research Director Jeff Clark is back in the studio and joins our host Ian Truscott to discuss a research project from the…
1 month, 3 weeks ago
The 5 Tips to Get AI Working and What Else is There Episode
Episode 337
This week, former Forrester Research Director Jeff Clark is back in the studio after his summer break with our host Ian Truscott to discuss an articl…
2 months ago