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Behavior Architecture

Behavior Architecture



How the Unified Behavior Model Was Unearthed—and Why This Is Your Last Chance to Join the Founders Cohort

The 8-Day intensive kicks off 12/11/25 on Maven.com.It’s designed to rapidly accelerate your u…


Published on 8 hours ago

How to Keep Behavioral Science Comfortably Incoherent — i.e., Ununified

How to Keep Behavioral Science Comfortably Incoherent — i.e., Ununified



On July 8th, in what can only be described as an act of reckless clarity, we published a white paper (grab it here—>) Unified Behavioral Model™ — Read more… listen now.

Disclaimer: The following is a …


Published on 3 months, 2 weeks ago

Black Swan Me | Unified Behavior Model™

Black Swan Me | Unified Behavior Model™



On July 8th, in what can only be described as an act of reckless clarity, we published a white paper (grab it here—>) Unified Behavioral Model™ — Read more… listen now.

Subscribe now

“Science may be de…


Published on 4 months ago

Unified Behavior Model (UBM) Meets NPR-Like Hosts

Unified Behavior Model (UBM) Meets NPR-Like Hosts



“Everything should be made as simple as possible—but not simpler.” — Einstein

Let’s cut to it:

The Unified Behavior Model (UBM) may be the first-ever behavioral framework that’s elemental, falsifiable,…


Published on 4 months, 1 week ago

The Art of Abstract Thought: Your Human Edge in an AI World

The Art of Abstract Thought: Your Human Edge in an AI World



“What is the sound of one hand clapping?”— Zen Koan

Let’s start with a confession.

Developing the Unified Behavioral Model (UBM) revealed, in many ways, a side quest I didn’t expect: Helping large lang…


Published on 4 months, 2 weeks ago

Not a Rodent: Interview Recap

Not a Rodent: Interview Recap



“You are not a rodent.”

Revisiting a 2021 Habits Habit Interview by Brian Conroy – Through the Lens of AI and the Scientific Method

“Behavioral science may finally be catching up.”

Catching up to what?

T…


Published on 5 months, 2 weeks ago

Modeling the Impossible

Modeling the Impossible



“In the beginner’s mind there are many possibilities, but in the expert’s mind there are few.”— Shunryu Suzuki

Why care about a behavior model?

Because human behavior drives everything—goals, habits, c…


Published on 6 months ago

Instinct-Like

Instinct-Like



Be among the first to get your hands on the Unified Behavior Model™ white paper.

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"Fear is both instinctive and learned—wired for survival, but shaped by experience and environment."

Is fea…


Published on 6 months, 2 weeks ago

The Scientist

The Scientist



Subscribe and be among the first to get your hands on the Unified Behavior Model™ white paper.

Subscribe now

“Scientist (noun): a person who conducts systematic research to acquire and use knowledge—es…


Published on 6 months, 3 weeks ago

Part III: P.A.R.R.—The Scientific Method for Habit Development and Behavior Change

Part III: P.A.R.R.—The Scientific Method for Habit Development and Behavior Change



“Bad habits are like a comfortable bed—easy to get into, but hard to get out of.” ~Jewish Proverb

Intention, Data, and the Ingredients for Lasting Habit Development

We love science. We trust scientists…


Published on 6 months, 4 weeks ago





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