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Demand Gen Plays for the Antisocial Buyer

Episode 366

#366 | The B2B buyer has gone antisocial. No form fills, no hand raises, just self-directed research through Google, Reddit, and AI before they ever …

4 hours ago

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The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)

Episode 365

Most B2B influencer programs fail for the same reason: no defined success metrics before the first post goes live. Brianna Doe, founder of influencer…

4 days, 4 hours ago

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How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)

Episode 364

Dave sits down with Eoin Clancy, VP of Growth at AirOps, to talk about what's working in B2B marketing right now. They get into the rise of the conte…

1 week ago

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How to Stand Out in B2B Marketing (with Louis Grenier, Author of Stand the F*ck Out)

Episode 363

#363 | Louis Grenier joins Dave for a conversation about what it takes to stand out in B2B marketing when everything feels the same. They get into ho…

1 week, 4 days ago

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How to Stand Out in B2B Marketing (with Louis Grenier, Author of Stand the F*ck Out)

Episode 363

#363 | Louis Grenier joins Dave for a conversation about what it takes to stand out in B2B marketing when everything feels the same. They get into ho…

1 week, 4 days ago

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Why Marketing Is a Human Profession

Episode 362

#362 | Dave sits down with Eddie Shleyner, founder of VeryGoodCopy.com, to talk about why great marketing copy can't be generated — it has to be writ…

2 weeks ago

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How to Win at AEO (Answer Engine Optimization)

Episode 361

#361 | In this episode, Matt Carnevale, Head of Community at Exit Five talks with three marketers doing impactful work in AEO. AI search is changing …

2 weeks, 4 days ago

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Why B2B brands should be doing influencer marketing with Ishveen Jolly

Episode 360

#360 | Dave sits down with Ishveen Jolly, founder and CEO of Open Sponsorship, to talk about what influencer and athlete marketing actually looks lik…

3 weeks ago

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How Snowflake Runs ABM with Casey Patterson

Episode 359

#359 | Dave sits down with Casey Patterson, Director of ABM at Snowflake, to talk about what ABM actually looks like inside one of the biggest compan…

3 weeks, 4 days ago

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What’s Actually Working in B2B Email Right Now

Episode 358

#358 | Ben Wallis (Customer Lifecycle Manager, Quo), Jaina Mistry (Director of Brand and Content Marketing, Knak), Kremi Mestanova (B2B Content and G…

4 weeks ago

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