Podcast Episodes
Back to SearchLive in Cannes: SURPRISE! and other ways to win
Episode 455
Bonjour! On day 3 in Cannes, we learn more about the power of surprise with Jon Evans and Adam Morgan, TNT Sports and Twitch take on Gen Z sports med…
5 hours ago
Live in Cannes: The effectiveness experts will see you now
Episode 454
It's day 2 at Cannes Lions! Today we're talking all things effectiveness with new research from Effie, EOS Products shares how it became a marketing …
1 day, 4 hours ago
Live in Cannes: Creative strategy in a changing world
Episode 453
It's Day 1 of Cannes Lions! Today, new research reveals that the top 10 ads preferred by AI versus humans are almost completely different, BYD’s extr…
2 days, 5 hours ago
Economic volatility stress-tests the global advertising market
Episode 452
The months-long closure of the Strait of Hormuz remains a serious test of global ad market resilience. WARC Media's Alex Brownsell and Kate Scott-Daw…
6 days, 13 hours ago
Advice for aspiring CMOs
Episode 451
Jim Stengel has spent his career shaping the practice of modern marketing, and helping aspiring CMOs to take the next step in their career. He joins …
1 week, 1 day ago
How L'Oréal thinks about creator ROI
Episode 450
Beauty giants L'Oréal have built a new framework to quantify the impact of creators on marketing effectiveness. L'Oréal's Vas Kourakis and Meta's Mar…
1 week, 6 days ago
Breaking down the nostalgia industrial complex
Episode 449
Nostalgia. Cultural déjà vu. Kidulting. Why are so many people desperate to escape the present? Welcome to our new sister podcast, This Is Contagious…
2 weeks, 1 day ago
Changing the playbook: Sports marketing's next era
Episode 448
With billions pouring into sports marketing this year, the stakes are high for brands. Ahead of the FIFA World Cup, and with more advertisers backing…
2 weeks, 6 days ago
Connecting sustainability with marketing effectiveness
Episode 447
How do social values and environmental sustainability boost marketing effectiveness? Goodvertising's Thomas Kolster joins WARC's Amy Rodgers to discu…
3 weeks, 1 day ago
The Effective CMO: The New York Times' Amy Weisenbach
Episode 446
How does a 175-year-old news brand thrive in a volatile media economy? Amy Weisenbach, Chief Marketing Officer at The New York Times, joins WARC's An…
3 weeks, 6 days ago