Podcast Episodes
Back to SearchStrategy beyond the ad brief
Episode 491
AI makes it easier to compete inside markets that already exist. That does not make strategy less important; it makes the search for new sources of d…
3 hours ago
Reworking strategy's value proposition
Episode 490
How can strategy deliver measurable business value? Catherine Driscoll speaks with Martin Beverley (Ace of Hearts) and Baiba Matisone about value-bas…
5 days, 3 hours ago
Is AI a strategist's friend or foe?
Episode 489
Ad strategists are navigating two realities on AI: its benefit as a research tool, and the fear it may take their jobs. In the first of WARC's Future…
1 week ago
The hidden powers of out of home media
Episode 488
New research looks into unspoken qualities that different out-of-home formats convey, and the impact this can have on campaign effectiveness. WPP Med…
1 week, 5 days ago
The 'vanilla imperative': Why American ads play it so safe
Episode 487
The US produces some of the most careful, literal commercials in the world. Is this 'vanilla' approach a creative failure? Or is it a structural nece…
2 weeks ago
Video: B2B marketing's secret superpower
Episode 486
Video campaigns are 2x more likely to grow B2B market share and 1.7x more likely to deliver stronger ROI, according to new research from LinkedIn's B…
2 weeks, 5 days ago
Marketing in the K-shaped economy
Episode 485
2026 has been a challenging year for marketers, with constant upheaval forcing consequential decisions. Amid all this: the impact of the K shaped eco…
3 weeks ago
Bigger isn't always better for creator strategy
Episode 484
Brands are increasingly looking toward micro and nano creators for social cut-through. Marcus Yong, VP - Global Marketing at travel brand Klook, join…
3 weeks, 5 days ago
How Boots is operationalizing creative effectiveness
Episode 483
The gap between creative and media is closing, with large scale creative data and next-gen measurement tools combining to predict commercial outcomes…
4 weeks ago
The psychological 'pause' reshaping the customer journey
Episode 482
Failing to usher buyers from discovery to purchase in the fewest possible steps is often seen as a setback. This belief misunderstands the consumer p…
1 month ago