Podcast Episodes

Barry Adams - How Google’s AI Mode Is Reshaping News Publishing

Season 14 Episode 770

Google’s AI is poised to wipe out half of news publishers’ traffic, but Barry Adams isn’t here to panic—he’s here to bring the hard truths (with a side of hope). On this week’s EDGE of the Web, we di…

Published on 7 hours ago

AI/SEO News from the EDGE | Week of 8.25.2025

Season 14 Episode 769

Meta’s got its eyes (and algorithms) locked on unoriginal content, and that’s just the tip of the AI-powered iceberg. This week, EDGE of the Web is knee-deep in septic tank puns and even deeper into …

Published on 1 week, 4 days ago

Social News from the EDGE | Week of 8.18.2025

Season 14 Episode 768

AI Mode goes global, Google’s giving users the easy button, and Reddit and Wikipedia are snagging prime AI real estate. This week, the EDGE dives into the explosion of AI Mode, the changing landscape…

Published on 2 weeks, 3 days ago

Evolving Your Writing Toolset w/ PreWriter.ai from Bruce Clay

Season 14 Episode 767

Bruce Clay is back on the EDGE and he’s bringing a fresh arsenal of SEO wisdom—plus his latest tool, Prewriter.AI! Bruce unpacks the ever-evolving landscape of search, where being a subject matter ex…

Published on 3 weeks, 4 days ago

Local News from the EDGE | Week of 7.21.2025

Season 14 Episode 766

A whopping 43% of consumers allegedly use AI tools daily – or do they? This week, Local SEO expert Greg Gifford and the EDGE team dissect the latest digital marketing headlines, exposing the flaws be…

Published on 1 month, 1 week ago

Aligning SEO with AI and Intent: Bruce Clay’s Perspective

Season 14 Episode 765

Bruce Clay (yes, *the* Bruce Clay) returns to EDGE of the Web, and Erin tries to pretend the SEO world hasn’t changed a bit in five years. Spoiler: It most definitely has, and Bruce is here to walk u…

Published on 1 month, 4 weeks ago

News from the EDGE | Week of 6.23.2025

Season 14 Episode 764

It’s a packed episode of Paid Ad News from the EDGE, and Greg Finn of Cypress North is back to break down the latest developments across Google Ads, Performance Max, and AI-driven campaign shifts. Er…

Published on 2 months, 1 week ago

Audacious Marketing: Mark Schaefer’s Playbook for Breaking the AI Mold

Season 14 Episode 763

Human vs. Machine Mayhem

Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise. 

We unpack …

Published on 2 months, 3 weeks ago

SEO News from the EDGE | Week of 6.2.2025

Season 14 Episode 762

WordPress hits play after a messy pause, but is it too little, too late for the CMS giant? Meanwhile, Google’s AI experiments are changing the rules for email marketing, local search, and desktop Dis…

Published on 3 months ago

Disrupt or Die: Leveraging Authenticity and Awe w/ Mark Schaefer

Season 14 Episode 761

Mark Schaefer returns to EDGE of the Web to share his vision of marketing's future in an AI-saturated landscape. With a blend of insight and candor, Mark tackles the evolution of social media, the ri…

Published on 3 months, 1 week ago