Podcast Episodes
Back to SearchThe Four Ways Supplement Subscriptions Die
Episode 157
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Most operators stare at one blended churn number and have no idea what it's actually telling them. I get to see the subscription curv…
1 day ago
The One Lever That Moves Every Number in Your Supplement Business at Once
Episode 156
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In this episode, I make the case that at scale the offer is the product. Not the powder, not the capsule, the offer is the thing your…
1 week, 1 day ago
Compliance at Scale Is a Systems Problem, Not a Copy Problem
Episode 155
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At a few hundred thousand a year, compliance is a copy question. Can I say this or not. Once you're doing millions, that question is …
2 weeks, 1 day ago
The Refund Problem Nobody Talks About
Episode 154
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What Decide Whether a Customer Keeps Your Supplement or Sends It Back?
Your refund rate is a marketing metric wearing a customer servi…
3 weeks, 1 day ago
Supplement Brand Innovation Models : Five Ways to Win a Crowded Category
Episode 153
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Most supplement founders think innovation means finding a gap nobody's filled. But an empty space in the market is usually empty for …
4 weeks, 1 day ago
Retention Isn't an Email Problem For Supplement Brands
Episode 152
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Retention isn't an email problem. In supplements it's a full funnel problem, and I'll show you why. In this episode I discuss the pay…
1 month, 1 week ago
The Next Supplement Wave Pt 7: Pick an Edge or Die in the Middle
Episode 151
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The finale. Six episodes studying the brands winning right now, all pointed at the only question that matters for your business.
What…
1 month, 2 weeks ago
The Next Supplement Wave Pt 6: Borrowed Trust vs. Owned Trust: The Needed Playbook
Episode 150
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Most supplement brands borrow their trust. A doctor on the site, someone else's ingredient study, the same certifications every compe…
1 month, 3 weeks ago
The Next Supplement Wave Pt 5: How Seed Turned One Product Into a Moat
Episode 149
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In this episode, I break down the difference between education that commoditizes you and education that makes you the only reasonable…
2 months ago
The Next Supplement Wave Pt 4: How Mars Men Hit $100 Million in 18 Months
Episode 148
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The last two brands in this series won on lifestyle, identity, and belief. Soft, cultural, aspirational stuff. This one wins on the t…
2 months, 1 week ago