Podcast Episodes

Traffic Is Down. Revenue Is Up. Clicks Are Overrated. (Digital Reset Foundations Episode 512)

Quick show of hands. How many of you have sat in a meeting where somebody said traffic is down and then treated it like the building was on fire?

Tim…

9 hours ago

AI Won’t Save a Bad Strategy No Matter How Good it Gets (Digital Reset Foundations Episode 510)

AI has gotten dramatically better. Faster, cheaper, more capable. ChatGPT, Claude, Gemini, all of them have improved significantly. It’s amazing how …

2 weeks ago

Google’s Most Valuable Search Is Your Brand Name (Digital Reset Episode 509)

People who viewed YouTube creator content about a brand were 13x more likely to conduct a branded search and 5x more likely to purchase. Those are no…

3 weeks ago

Google Just Built an AI Hotel Booking Engine. Independent Hotels Weren’t Invited. (Digital Reset Episode 508)

Zero. That’s how many independent hotels Google invited to join its new hotel booking engine in AI Mode.

Independent hotels account for 40% of global…

4 weeks, 1 day ago

Google Won’t Win By Selling AI. Neither Will Anyone Else. (Digital Reset Episode 507)

Nobody made much money selling "the internet." The biggest network companies, WorldCom and Global Crossing, built the plumbing and assumed they’d ext…

1 month, 2 weeks ago

Your Customer Already Made Up Their Mind Before They Got to Your Website (Digital Reset Episode 506)

Most marketing leaders are optimizing for AI recommendations. That’s the wrong problem to solve first.

The more urgent question, the one hiding insid…

1 month, 3 weeks ago

The Brands AI Recommends Give Customers Something Generic Content Never Could – Digital Reset Foundations (Episode 505)

The cost of creating content has fallen to zero. The value to your customers is producing content that AI never could. This episode uncovers how you …

2 months ago

Steve Cummins: If AI Is Doing All the Work, Are You Building Skills or a House of Cards? — Part 2 of 2 (Digital Reset Episode 504)

If AI is doing all the work — the writing, the research, the analysis — what happens to the people who are supposed to decide whether the work is any…

2 months, 1 week ago

Steve Cummins: You Have to Start on Rented Land. Here’s What to Build While You’re There. — Part 1 of 2 (Digital Reset Episode 503)

Marketing exists to drive revenue. That might sound obvious. But given how obsessed many of us can be with AI tools, content calendars, and channel o…

2 months, 2 weeks ago

Google Didn’t Kill Blogging. It Killed Borrowed Brand Equity. (Digital Reset Episode 502)

Google killed 79 out of 100 blogs. The median site lost 85% of its search traffic between 2022 and 2026. Not the worst blog in the study. The middle.…

2 months, 3 weeks ago