Podcast Episodes

The VW Hippie Bus and a Colossal Corporate Mistake

What do a sky-blue hippie bus, two nosy old ladies, and a colossal corporate mistake have in common? 

Join me as I unpack Volkswagen’s epic misfire relaunching the iconic VW bus — and the lesson every…

Published on 10 hours ago

The Porsche Strategy

What do Porsche, Ferrari, and Lamborghini all have in common? They don’t discount, they don’t flood the market, and they don’t complicate their offers. 

Instead, they simplify, focus, and protect thei…

Published on 1 week ago

Old School Sales is Dead. Here's what's much better.

Sales team doubled. Revenue flat. 

If that sounds familiar, this episode unpacks the silent killer in most sales orgs and the shift that turns your marketing from "noise maker" into a revenue engine t…

Published on 2 weeks ago

How to Build a Growth Engine that Sells While You Sleep

Sales was chasing leads. Marketing was chasing attention. Nobody was chasing results. 

This episode walks through one type of Growth Engine we build for clients to stop the scramble and start scaling …

Published on 3 weeks ago

Why an Extraordinary Brand is Your Best Weapon in an AI World

AI is the great equalizer - until it isn’t. 

If everyone’s using the same tools, what’s left to make your business unforgettable? This episode reveals why your brand is the last true differentiator an…

Published on 4 weeks ago

How to Build a Billion Dollar Brand in 6 Years

Most brands try to please everyone and end up not meaning much to anyone. Liquid Death made people mad - and made a fortune doing it. 

This episode unpacks how to build a brand people either love or h…

Published on 1 month ago

The Innovation Formula

Ideas don’t win. Execution does. 

This episode gives you the 9-step shortcut we use with clients to turn hand-wringing into high-converting launches - without wasting six months in the “what if” zone.…

Published on 1 month, 1 week ago

Why SEO is Dead & How to Get Found By AI Search Instead

Still optimizing for Google? You're already behind. AI now decides who gets found (and who disappears). In this episode, you’ll learn how to future-proof your business and become the brand AI search …

Published on 1 month, 2 weeks ago

What Bezos Gets Right That Most Marketers Get Wrong

Some brands get bought. Others get worshiped. 

If you're ready to be the latter, this episode unpacks the strategy behind customer devotion and how to make your brand the one they tattoo on their body…

Published on 1 month, 3 weeks ago

How to Become the Most Loved Brand in Your Industry

Some brands get bought. Others get worshiped. 

If you're ready to be the latter, this episode unpacks the strategy behind customer devotion and how to make your brand the one they tattoo on their body…

Published on 2 months ago