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EP493: Etinosa Agbonlahor - The Science Of Pricing For Bookkeepers - Part 1



"You should be distinct enough and positioned just a bit enough that people go, 'Oh, I am caring about the value they're gonna bring to me, to the point where I wanna double click.’”
-Etinosa Agbonla…


Published on 9 hours ago

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EP492: Jess Jensen - How To Differentiate Your Business Through Storytelling - Part 2



“Just having the courage to allow some of your real story to come through publicly is your differentiator. It builds trust, opens doors to sales conversations, and draws future customers to you.”
–Je…


Published on 2 weeks ago

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EP491: Jess Jensen - How To Differentiate Your Business Through Storytelling - Part 1



"People are interested in other people. So you can talk about your practice or where you see perhaps the industry going down the road, but from a point of view that is informed and experienced and ma…


Published on 2 weeks ago

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EP490: Jennifer Kahnweiler - How To Thrive As An Introverted Leader



“A woman came up to me and said, ‘You know, you really get me.’ And I thought that's really the mantra I want to kind of go with. I want people to understand that I get what they're saying. I can't b…


Published on 3 weeks ago

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EP489: Jenny Groberg - Turning Small Steps Into Big Wins - Part 2



“ I think it's important that you go for it. You imagine what that looks like. I didn't go into this with the intention of having a big company. It happened one employee at a time. How do you get the…


Published on 4 weeks ago

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EP488: Jenny Groberg - Turning Small Steps Into Big Wins - Part 1



“ When I'd go on appointments I would say, ‘You know, I do work with so and so’, and then that would kind of just help them feel reassured that I knew what I was doing, but I never pretended to know …


Published on 1 month ago

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EP487: Lynn Gagne-Webb – Building & Selling A Bookkeeping Firm - Part 2



“ One of the most famous quotes ever from Tony Robbins, this one I take with me every single day. ‘Fall out of love with yourself and fall in love with your customer and watch the magic happen’. And …


Published on 1 month, 1 week ago

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EP486: Lynn Gagne-Webb – Building & Selling A Bookkeeping Firm - Part 1



“ You're on your own as a business owner. You're trying to figure out, there's no course that anybody gives you to tell you how to be a business owner.”
-Lynn Gagne-Webb

In the first of a two-part se…


Published on 1 month, 2 weeks ago

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EP485: Geni Whitehouse - The Secret To Making Clients Feel Smart & Seen - Part 2



“But we just don’t have the time if we're on the gerbil wheel of doing the same thing over and over again every month is just a new month. Where do I find time to ask three or even one new question w…


Published on 1 month, 3 weeks ago

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EP484: Geni Whitehouse - The Secret To Making Clients Feel Smart & Seen - Part 1



“Nobody knows what we're really doing, and so if we wanna increase the value of what we deliver, we've gotta break down those barriers to understanding and find ways to make the information meaningfu…


Published on 2 months ago





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