Podcast Episodes
Back to Search
From Walkman to AI: A Conversation with Drew Thurlow
Season 1 Episode 313
“And we got a new Beatles song. I can’t believe we’re talking about the Beatles…. But John Lennon recorded a really corrupted vocal before he tragically died, and it was just kind of there because of…
Published on 8 hours ago
Why Quality Audio Matters in Content Creation with Nicholaj Kloch
Season 1 Episode 312
“If you’re watching any video on how to get started on content for your business, for public speaking, anything like that, the microphone is always the number one thing, they say. And that should be …
Published on 1 week ago
How Precision Audio Shapes Marketing: Nikolaj Kloch on Videography
Season 1 Episode 311
“If you don’t make the video with audio in mind first, that’s the difference between, you know, a 14% click-through rate versus, you know, a 2% click-through rate. And a lot of people don’t tie those…
Published on 2 weeks ago
Building Brand Loyalty with Sound: A Conversation with Dr. Thomas Dickson - Part 2
Season 1 Episode 310
“[What] a lot of sonic branding agencies aren’t aware of is that sonic branding can also be used as a tool to address a concern that the client might have. So, for example, a new competitor has come …
Published on 3 weeks ago
Why Music Matters in Marketing: A Conversation with Dr. Thomas Dickson - Part 1
Season 1 Episode 309
“If you imagine a company has a ten million dollar marketing budget, right? And then you imagine they have a sonic logo on every single TikTok ad, Facebook ad, YouTube ad, all these new media where t…
Published on 4 weeks ago
How Sound and AI Transform Marketing: A Conversation with Darren Borrino - Part 2
Season 1 Episode 308
“And they had people that had either the escalator going up on the right-hand side or you could take the stairs, and each stair played a different key on the piano. More people took the stairs than t…
Published on 1 month ago
How Sound Builds Brand Trust: A Conversation with Darren Borrino - Part 1
Season 1 Episode 307
“If you're going to be doing a commercial, for example, for BMW, where people are spending a lot of money on a Seven Series and it's a luxury car, but then you hear the TV ad or the radio ad or where…
Published on 1 month, 1 week ago
Silence, Sound & Emotion – The Hidden Power of Audio: A Conversation with Karsten Kjems - Part 2
Season 1 Episode 306
“The brief was ‘we want to sell some more train tickets to Germany, where you can go to Berlin for a techno party, you can go to Hamburg for the opera, have a famous opera in Hamburg, or you can go t…
Published on 1 month, 2 weeks ago
How Sound Design Influences Marketing & Branding: A Conversation with Karsten Kjems - Part 1
Season 1 Episode 305
“If you can see that your product is selling better with better sounds, and it gets better reviews Actually, I saw a car review that scored the car better just because the sounds were better. He didn…
Published on 1 month, 3 weeks ago
Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick - Part 2
Season 1 Episode 304
“If it’s stock music, unless you’re paying, like, some libraries have exclusivity, but most of them don’t. So that’s what I always say to clients, like stock music. You might hear that Joe’s ice crea…
Published on 2 months ago