Podcast Episodes
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Positioning Strategy: How to Ensure Your Message Connects
Episode 681
Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? A well-researched positioning s…
Published on 9 hours ago
Educational Video Ads: The Secret to More Leads and Sales
Episode 680
Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat…
Published on 1 week ago
Emotional Targeting: A Proven Path to More Leads and Sales
Episode 679
Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your sit…
Published on 2 weeks ago
5 Reasons Your Content Is Failing and How to Fix It
Episode 678
Have you ever published content that felt well-written, strategic—even inspired—only to watch it disappear into the void without traction? Or wondered why your competitors’ content sparks conversatio…
Published on 3 weeks ago
Building Trust in a Changing World: How to Make a Lasting Impact
Episode 677
Are you finding it harder to earn your audience’s trust in a world where skepticism runs high? Do your marketing efforts feel less effective as buyers take longer to make decisions and seem more resi…
Published on 4 weeks ago
The Power of Identify: Building Lifelong Customers
Episode 676
Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting you…
Published on 1 month ago
YouTube Scripting Strategies That Sell: A Proven Model for Success
Episode 675
Have you ever poured hours into a YouTube video that racked up views but barely moved the needle on sales? Or maybe you’ve wondered why some marketers keep generating leads and revenue from videos th…
Published on 1 month, 1 week ago
Making Customer Stories Profitable: A Proven Framework
Episode 674
Are you struggling to create marketing content that not only resonates but drives real business results? Wondering how to transform customer wins into compelling proof that influences buyers at every…
Published on 1 month, 2 weeks ago
How to Use a Personal Brand for Exposure, Leads, and Sales
Episode 673
Are you struggling to stand out in an increasingly crowded marketplace? Wondering how to leverage your expertise to generate more leads and sales for your business? To discover how to build and monet…
Published on 1 month, 3 weeks ago
Advanced Messaging Strategy: Making Your Product a Must Have
Episode 672
Are you struggling to position your product as essential rather than optional? Wondering why your marketing tactics aren’t converting like they used to? Messaging strategy—not marketing tricks—is wha…
Published on 2 months ago