Podcast Episodes

How Apple, Amazon, and Patagonia Used the Halo Effect to Build Billion Dollar Brands

Season 8 Episode 6

The Halo Effect says that a single feature of a person, product, or business - like good looks or beautiful design - can be so appealing that it distracts us from any flaws that might exist. 

In the c…

Published on 8 hours ago

The psychological power of Starbucks' Pumpkin Spice Latte | How to create cult products no matter your industry or size

Season 8 Episode 5

I have a confession to make – I'm a huge Starbucks fan.

I know in some of your eyes that might make me basic or tacky or "very American," but it's the truth. 

I grew up watching Friends and Frasier, an…

Published on 1 week ago

Why Slate Trucks is Attracting Investors like Jeff Bezos with the Power of Buyer Psychology | How to create attention-getting products with built-in audiences

Season 8 Episode 4

Picture this: A flat grey truck with no top of the line speaker system. 

No big navigation screen or fancy leather interior. Not even automatic windows.

Just a plain, stripped-down, bare bones truck. 

A…

Published on 2 weeks ago

How Apple's iPhone Used Psychology to Conquer the Smartphone Market | How to create and launch a status brand

Season 8 Episode 3

The iPhone changed everything.

It's one of the most desirable and innovative products in the world.

And only creative, brilliant geniuses – like you – own an iPhone.

At least, that’s what Apple wants yo…

Published on 3 weeks ago

The Choice Overload Effect: When too many options is a bad thing | How to attract more buyers by streamlining your offers

Season 8 Episode 2

Have you ever experienced analysis paralysis? 

This describes the feeling of anxiety you get when you have so much information that any action you take feels like the wrong one, so you end up not doin…

Published on 4 weeks ago

How one simple psychology principle transformed this product from low class to luxury (and a $41B market) | How to create meaningful products and marketing messages

Season 8 Episode 1

There's a type of fabric that looks like leather, feels like leather, but isn’t leather (or made from any animal materials). 

For decades, it was called "Pleather" – a combination of the words "plasti…

Published on 1 month ago

How Coca-Cola used psychology to become the world's most memorable brand | How to win the battle for your buyer’s mind

Season 7 Episode 7

Coca-Cola, is unquestionably, the most memorable brand on earth. 

Next to the word “okay” “Coca-Cola” is actually the second most understood word across every language, country, and culture on Earth. …

Published on 6 months, 3 weeks ago

Greatest Hits: The psychology of Starbucks Rewards

Season 7 Episode 6

People love Starbucks. 

But its loyalty app - Starbucks Rewards - is no slouch either. 

Considered a best-in-class loyalty experience, in 2023 interim CEO Howard Schultz shared that Starbucks Rewards d…

Published on 7 months, 1 week ago

The Pratfall Effect: What happens when brands make big, public mistakes (2025)

Season 7 Episode 5

When Barrack Obama was running for President, a journalist asked a bit of a “gotcha” question.

He asked candidate Obama whether he’d ever smoked m*rijuana.

And instead of trying to hide a mistake tha…

Published on 7 months, 2 weeks ago

How psychology built Febreze into a $1B brand

Season 7 Episode 4

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Published on 7 months, 3 weeks ago