Podcast Episodes

The Attribution Mirage & Why Chasing MQLs Keeps You Stuck

Most GTM teamstoday are missing targets because they're simply measuring the wrong things. In this episode, Carolyn and Amber unpack why attribution is a mirage (it only shows the lucky 2% that becom…

Published on 7 hours ago

Breaking Open the Pipeline Black Box in GTM

Most companies are flying blind at the most important stage in revenue creation. Decisions get made on gut feel, data lives in silos, and leaders can’t answer the simplest question: what’s really wor…

Published on 1 week, 4 days ago

RevOps as the Architect of Modern GTM (with Mark Turner of Demandbase)

This week on GTM Live, Carolyn and Trevor sit down with Mark Turner, VP of Revenue Operations at Demandbase, to break down how RevOps leaders can build aligned systems, drive better GTM execution, an…

Published on 1 month ago

How to Build Mindshare in the New SEO Era (With Sam Dunning)

This week on GTM Live, Carolyn sits down with Sam Dunning, SEO leader and B2B growth expert, to unpack how SEO has dramatically evolved and what top-performing companies must do to adapt.

They dive in…

Published on 1 month, 2 weeks ago

Designing GTM Like a System with Dave Boyce of Winning by Design

This week on GTM Live, Carolyn sits down with Dave Boyce, Executive Chair at Winning by Design and longtime SaaS builder, to explore why GTM systems are breaking, and what modern companies must do di…

Published on 2 months ago

GTM Masterclass: How to Actually Measure GTM Performance in B2B SaaS

This week on GTM Live, Carolyn and Trevor walk through a practical, step-by-step breakdown of how companies should be measuring GTM performance—beyond the outdated funnel reports and measurement mode…

Published on 2 months, 2 weeks ago

Ditch “Who Sourced the Deal”: 5 Data-Driven KPIs to Measure GTM Success

This week on GTM Live, Carolyn unpacks one of the most deeply ingrained—but damaging—habits in B2B go-to-market: measuring success based on which department sourced the deal.

While many marketing lead…

Published on 2 months, 3 weeks ago

How to Get Real ROI from Paid Media (with Megan Bowen)

This week on GTM Live, Carolyn sits down with Megan Bowen, CEO of Refine Labs, to unpack why so many B2B companies are pouring budget into paid media, and still missing revenue targets.

They break dow…

Published on 3 months ago

MUST LISTEN: The 9 Biggest GTM Dysfunctions in B2B SaaS

This week on GTM Live, Carolyn and Trevor unpack the 9 go-to-market dysfunctions quietly derailing growth at even the most ambitious B2B companies.

They dig into why so many teams, despite big budgets…

Published on 3 months, 2 weeks ago

The Ugly Truth About Pipeline (Real Talk for GTM Teams Running on Broken Systems)

This week on GTM Live, Carolyn sits down with Nick Flamini, host of the Sales Architecture Podcast, to explore the real reasons most go-to-market teams are still struggling—despite all the headcount,…

Published on 3 months, 3 weeks ago