Podcast Episodes

Are leaders born or are they made?

Are inspiring leaders born or are they made? 

That’s what Adam Galinsky, the Columbia Business School professor, has spent the past two decades studying inspiring leaders. 

On today’s episode of Nudg…

Published on 11 hours ago

How did Guinness become Britain’s most popular pint?

Britain’s most popular pint has a major flaw. 

It takes 2 minutes to pour. 

This should put people off. Most of us don’t love waiting at the bar. 

And yet, despite this flaw, one in every nine Britis…

Published on 1 week ago

The Surprising Menu Psychology Behind Five Guys’ Success

Five Guys was the fastest-growing fast food chain in the world. 

And that’s partly due to one clever bit of menu psychology. 

Today on Nudge, Richard Shotton explains: 

- The psychology behind the Fi…

Published on 2 weeks ago

Why did Partygate Make Voters so Angry?

In 2020, the UK government told its citizens not to meet in groups of more than two. 

Despite this rule, the UK government were caught holding lockdown-breaking parties, which involved the Prime Mini…

Published on 3 weeks ago

How HubSpot’s CMO Uses AI: 4 Important Tips

Kipp Bodnar is HubSpot’s CMO. He’s also an AI expert. Today, I interview him about how he uses AI, how he expects marketing teams to change, and his four tips to help you adopt AI in your business.

-…

Published on 4 weeks ago

How sights, smells and sounds alter what you buy

In 2011, Coca-Cola introduced a white version of their Coca-Cola can. The drink inside was identical to original Coca-Cola, but customers drinking from this white can hated the taste. 

The white can …

Published on 1 month ago

Is this famous team-building model wrong?

Is the classic forming, storming, norming, performing model wrong? In this episode of Nudge, Professor Colin Fisher challenges one of the most famous team-building frameworks and reveals what really …

Published on 1 month, 1 week ago

Why (often) you're less productive in a team

Ever felt like your team isn’t pulling its weight or sat through a meeting where nothing gets done? In this episode of Nudge, Professor Colin Fisher reveals why sometimes it’s actually better to work…

Published on 1 month, 2 weeks ago

Why AI-generated content won't move you

Most people prefer AI art until they know it’s AI-generated. 

Today on Nudge, Professor of Consumer Psychology Matt Johnson explains why. 

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Watch the bonus episode: https://nudge.kit.com/5fa3398d…

Published on 1 month, 3 weeks ago

This small change can make a politician electable

What determines who you vote for? 

You probably think it's due to rational reasons.

Economy. Sustainability. Immigration. Growth. 

But research shows that your choice of vote isn’t as logical as you …

Published on 2 months ago