Podcast Episodes

Why (often) you're less productive in a team

Ever felt like your team isn’t pulling its weight or sat through a meeting where nothing gets done? In this episode of Nudge, Professor Colin Fisher reveals why sometimes it’s actually better to work…

Published on 6 hours ago

Why AI-generated content won't move you

Most people prefer AI art until they know it’s AI-generated. 

Today on Nudge, Professor of Consumer Psychology Matt Johnson explains why. 

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Watch the bonus episode: https://nudge.kit.com/5fa3398d…

Published on 1 week ago

This small change can make a politician electable

What determines who you vote for? 

You probably think it's due to rational reasons.

Economy. Sustainability. Immigration. Growth. 

But research shows that your choice of vote isn’t as logical as you …

Published on 2 weeks ago

When Schiphol Airport shredded 400 squirrels (and why no one was to blame)

Have businesses become less accountable?

If something goes wrong with your flight, train, or takeaway, you’ll probably struggle to get a helpful response from someone.

Today’s guest on Nudge, economi…

Published on 3 weeks ago

Dissecting Zohran Mamdani’s winning marketing tactics

I joined The Hustle Daily Show to chat about NYC mayoral candidate Zohran Mamdani's and how his campaign cracked the code of modern political psychology by embracing vulnerability, leading with polic…

Published on 3 weeks, 5 days ago

Did I Get It Wrong? | Revisiting Priming

A few weeks back I debunked five studies on priming.

But did I get it wrong? 

Today’s guest on Nudge thinks I missed something. 

Tune in to hear consumer behaviour expert Philip Graves explain his vi…

Published on 4 weeks ago

‘New Coke’ and the marketing blunder of the century

In 1985, Coca-Cola changed its flavour.

You probably know that this was a complete failure.

‘New Coke’ was discontinued after just 79 days.

But you probably don’t know the true reason why New Coke fa…

Published on 1 month ago

How your brain can reveal what you buy

Paul Zak can predict what customers buy without speaking to them. 

He’s even able to boost charitable donations by spraying a donor with hormones.

Find out how in today’s episode of Nudge. 

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Read…

Published on 1 month, 1 week ago

How this indie movie used psychology to beat Hollywood

97% of independent films fail. Boiling Point did not. Today, I chat with executive producer Paul Mellor to learn how this movie applied psychological principles to outperform its peers and compete ag…

Published on 1 month, 2 weeks ago

Why naming a dish “field-grown” doubled sales

How would you encourage sustainable behaviour? 

You might assume logical messages work best. 

Stuff like “the average three-hour flight creates ~250–400 kg of CO₂”. 

But today’s guest on Nudge has te…

Published on 1 month, 3 weeks ago