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326: Increasing Microbat Activity for Vineyard Pest Management
Microbats are tiny natural predators with a big appetite for insects, but the uniform structure of a vineyard can keep them from venturing far into t…
9 hours ago
325: 4 Wine-Focused Social Media Tips: Q&A with Heather Daenitz | Marketing Tip Monday
Episode 325
Social media keeps changing, but wineries can stay relevant with a focused strategy. Heather Daenitz (Craft & Cluster) shares practical advice on In…
3 days, 9 hours ago
324: Why Great Wine Isn't Enough: The Science of Liking
Episode 324
Why we like wine has less to do with our taste buds than you might think. Zata Vickers, professor of Food Science and Nutrition and director of the S…
2 weeks ago
323: Nature's Night Shift | Sustainable Story
Episode 323
Mesa Vineyard Management teamed up with Cal Poly to track barn owls and understand where they hunt in an effort to help growers strengthen natural p…
3 weeks, 3 days ago
322: Managing Spotted Lanternfly with Biological Control
Episode 322
Biological control is emerging as one of the most promising tools against spotted lanternfly. Anne Johnson, postdoctoral researcher in the Department…
4 weeks ago
321: 4 Ways to Get More from Every Social Media Post | Marketing Tip Monday
Episode 321
Boost your social media marketing without creating more content. Discover four simple strategies to improve SEO, help the right audience find your p…
1 month, 1 week ago
320: How Grapevine Rootstocks Affect Drought Tolerance, Yield, and Canopy Growth
Episode 320
Choosing the right grapevine rootstock can improve drought resilience without sacrificing yield. Patty Skinkis, Viticulture Extension Specialist and …
1 month, 2 weeks ago
319: From Remote to Reliable | Sustainable Story
Episode 319
While Santa Barbara's Foxen Canyon area is known for its natural beauty, reliable cell service is not one of its amenities.
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1 month, 3 weeks ago
318: The Hidden Life of Grapevine Roots: When Roots Really Grow
Episode 318
Many winegrape growers don't realize that grapevine roots are constantly growing, dying, and regenerating throughout the season. In this episode, Dav…
2 months ago
317: Print Media Isn't Dead | Marketing Tip Monday
Episode 317
Think print is a thing of the past? Think again. Discover why print remains a powerful marketing tool for wineries, offering lasting impressions, s…
2 months ago