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State of Copywriting Today: What Aspiring Pros Need to Know (Episode 294)
Episode 294
Do the headlines about AI and job prospects have you a little depressed, confused, or even downright angry?
Join the club.
Gee, it’s almost as if it …
4 hours ago
What to Do When Business Feels Slow (Episode 293)
Episode 293
I am not a believer in "slow seasons are a fact of freelancing."
I've been doing this long enough (20+ years) to know that 99% of the time, a slow se…
1 week ago
Copywriting 3.5 Days/Week from Mauritius - Sarah's Story (Episode 292)
Episode 292
CCA student Sarah is copywriting 3.5 days/week from Mauritius and here's the thing:
That could—and should!—be ALL of us.
I don't mean Mauritius (thou…
2 weeks ago
Are You Skipping This Crucial Copywriting Step? (Episode 291)
Episode 291
In addition to your creative brief (that you need for every project), you need to start with this step—before your fingers even hit your keyboard to …
3 weeks ago
What Working Copywriters Wish They'd Known Sooner (Summer of Clients Series)
When you’re just starting out in your copywriting career (or even just considering this as a career path), it’s hard to feel confident when you might…
4 weeks ago
How the Pros Juggle Multiple Clients (Summer of Clients Series)
At some point in you career you WILL have multiple projects at the same time. For most of us who want to work full-time as copywriters, that is the g…
1 month ago
Teaching ESL and Copywriting Around the World - Andi's Story (Episode 290)
Episode 290
This episode isn't really about copywriting.
It's about building your career around your life instead of the other way around.
CCA student, copywrite…
1 month, 1 week ago
Costly Lies Copywriters Tell Themselves (Summer of Clients Series)
Put a check next to any of these that you've thought:
[ ] That business is too big to need my help.
[ ] That business works with an agency already.
[…
1 month, 2 weeks ago
7 Reasons Clients Ignore Your Emails (Summer of Clients Series)
Sending lots of emails to potential clients, but never getting a response?
As a business owner for 15+ years, I've received my fair of share of pitch…
1 month, 3 weeks ago
The "Easy" Way to Land Clients Is Costing You (Summer of Clients Series)
Be honest with me for a sec: Have you ever said any of the following before reaching out to a client?
"No one wants my pitches."
"This is hard—and I'…
2 months ago