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Bonus Episode: Building Products Around Real Customer Needs with Filipe Castro Matos

Bonus Episode: Building Products Around Real Customer Needs with Filipe Castro Matos



Filipe Castro Matos is an Entrepreneur-in-Residence at Altar.io, where he helps founders go from idea to MVP with clarity and speed. With over a decade of experience across B2C and B2B startups—inclu…


Published on 10 hours ago

355 | Segmenting Smarter to Scale Sustainably | with Jon Pundyk

355 | Segmenting Smarter to Scale Sustainably | with Jon Pundyk


Episode 355


Jon Pundyk is a Dartmouth MBA, P&G brand manager, and a Booz-Allen strategy consultant. He’s been in Glamorise for 35 years. Glamorise is a size-inclusive lingerie brand that designs bras for curvy w…


Published on 3 days, 10 hours ago

354 | Building Trust Through Hands-On Collaboration | with Nate Davenport

354 | Building Trust Through Hands-On Collaboration | with Nate Davenport


Episode 354


Nate Davenport is the Founder & CEO of Nebu Clothing, an outdoor apparel brand built for performance, versatility, and heart. Before launching Nebu, Nate led a finance team at Zappos and served as an…


Published on 1 week, 3 days ago

353 | Discovering New Markets Through Real Conversations | with Shelley Gupta

353 | Discovering New Markets Through Real Conversations | with Shelley Gupta


Episode 353


Shelley Gupta is the Founder & CEO of BāKIT Box, a STEM-based baking kit bringing global flavors and cultural traditions into homes across America. Her path to CPG began far from the kitchen as a rec…


Published on 2 weeks, 3 days ago

Bonus Episode: Reimagining Retention Through Customer Psychology with Sonja Grasser

Bonus Episode: Reimagining Retention Through Customer Psychology with Sonja Grasser



Sonja Grasser is the Founder of Retention Theory, a consultancy helping CPG brands turn one-time buyers into loyal repeat customers through data-driven retention systems. With a background that spans…


Published on 3 weeks ago

352 | Turning Feedback Into a Founder’s Superpower | with Kirsten Maitland

352 | Turning Feedback Into a Founder’s Superpower | with Kirsten Maitland


Episode 352


Kirsten Maitland is the co-founder of Rebel Cheese, an award-winning Austin-based vegan cheese brand backed by Shark Tank investor Mark Cuban. A former U.S. Navy veteran and Microsoft agile coach, Ki…


Published on 3 weeks, 3 days ago

351 | Weaving Trust Into Every Customer Experience | with Beau Wangtrakuldee

351 | Weaving Trust Into Every Customer Experience | with Beau Wangtrakuldee


Episode 351


Beau Wangtrakuldee is the founder and CEO of AmorSui, a science-backed medical supply brand bringing innovation, safety, and sustainability to the $58B PPE industry. A former scientist turned entrepr…


Published on 1 month ago

Bonus Episode: Flexibility Into Every Marketing Decision with Bradley Keefer & Justin Jefferson

Bonus Episode: Flexibility Into Every Marketing Decision with Bradley Keefer & Justin Jefferson



Bradley Keefer is the Chief Revenue Officer and Justin Jefferson is the VP of Strategy & Insights at Keen Decision Systems, where Bayesian-powered marketing mix modeling meets scenario planning and o…


Published on 1 month ago

350 | Inspiring Trust by Perfecting the Post-Purchase Journey | with Eugene Chew

350 | Inspiring Trust by Perfecting the Post-Purchase Journey | with Eugene Chew


Episode 350


Eugene Chew is the Global Chief Operating Officer at BikesOnline.com, a leading direct-to-consumer cycling retailer in the U.S. and Australia and the exclusive distributor of Polygon and Superior bik…


Published on 1 month, 1 week ago

349 | Winning Customer Trust by Owning Early Ecomm Mistakes | with Jeremy Barker

349 | Winning Customer Trust by Owning Early Ecomm Mistakes | with Jeremy Barker


Episode 349


Jeremy Barker is the founder and CEO of Murphy Door, best known for transforming hidden doors and space-saving furniture into a thriving direct-to-consumer brand. From humble beginnings to Fortune’s …


Published on 1 month, 2 weeks ago





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