Podcast Episodes

Why AI Probably Won’t Kill Your App (But Ignoring It Will) — Eric Crowley, GP Bullhound

Episode 144

On the podcast, we talk with Eric about the opportunities and challenges of AI for consumer apps, what you can learn from Strava acquiring Runna, and the flawed thinking around ‘subscription fatigue’…

Published on 7 hours ago

How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast

Episode 143

On the podcast, I talk with Michael about the blessing and curse of having a brand, why post-purchase is the perfect upsell moment, and why partnerships are hard to pull off but can be well worth the…

Published on 2 weeks ago

Buying vs. Building: Scaling Beyond a Single App — Josh Peleg, BlueThrone

Episode 142

On the podcast I talk with Josh about red flags that tank app valuations, why subscription-only apps are leaving money on the table, and how bootstrapped founders are cashing out for millions in mont…

Published on 4 weeks ago

What Subscription Apps Can Learn About Monetization From Gaming — Mathias Gredal Nørvig, Subway Surfers

Episode 141

On the podcast we talk with Mathias about running Subway Surfers' marketing machine on salaries, not ad spend, leaving money on the table to protect player experience, and why more apps should try re…

Published on 1 month, 1 week ago

Value-Driven Growth: LinkedIn's Billion-Dollar Subscription Strategy — Ora Levit, LinkedIn

Episode 140

On the podcast we talk with Ora about LinkedIn’s value-driven growth philosophy, how they personalize experiences and plan offerings based on user intent, and the complexity of running over a thousan…

Published on 1 month, 3 weeks ago

The Post-Attribution Playbook for Growth — Eric Seufert, Mobile Dev Memo

Episode 139

On the podcast I talk with Eric about how measurement dysfunction paralyzes growth, why diversifying channels for the sake of diversification actually hurts performance, and the futility of trying to…

Published on 2 months, 1 week ago

Signal Engineering: Strategic Data Filtering for Better Ad Performance — Thomas Petit, Independent Consultant

Episode 138

On the podcast I talk with Thomas about using signal engineering to optimize ad spend, how AI is changing creative testing, and why most people should avoid app2web… for now.

Top Takeaways:

🧠 The bigge…

Published on 2 months, 3 weeks ago

Optimizing Funnels, Pricing, and Retention at Zumba — Nicole Page & Lucy Levy, Zumba

Episode 137

On the podcast I talk with Lucy and Nicole about how customer-driven iteration led Zumba from VHS tapes in 2001 to launching an app in 2024, their app2web experiments that boosted LTV by 17%, and how…

Published on 3 months ago

The Past, Present, and Future of Building on Apple — John Gruber, Daring Fireball

Episode 136

On the podcast I talk with John about the fascinating 40-year history of Apple’s developer relations, how almost going bankrupt in the 1990s shaped today’s control-focused approach, and why we might …

Published on 3 months, 2 weeks ago

Turning a Side Project into a Six-Figure Subscription Business – Eric Duffett, Shot Pattern

Episode 135

On the podcast we talk with Eric about his journey from a failed first app to success with his second, the advantage of building for problems people are already talking about, and why he turned down …

Published on 4 months ago