Podcast Episodes

Am I Paranoid About AI? A Conversation with Neil Wilkins

Episode 375

AI is reshaping everything—from business to our sense of what’s real. In this thought-provoking conversation, Kiran asks Neil Wilkins whether our unease around artificial intelligence is justified or…

Published on 13 hours ago

Opinionated Marketers on: ROBOTS

Episode 374

Charles and Kiran explore the reality of robots in care homes, from Japan’s seal-like companions to machines that just get in the way. They debate why humans keep giving robots faces, what makes auto…

Published on 2 days, 1 hour ago

Creating NEW Product Categories

Episode 373

Vahagn Sarksyan, VP of Marketing at KRISP, shares how the company turned a simple noise-cancelling tool into a whole new voice AI category.

From educating users who didn’t know they had a problem to …

Published on 1 week, 4 days ago

Opinionated Marketers on: LONG WAVE THEORY

Episode 372

In this episode of Opinionated Marketers, Kiran Kapur and Charles Nixon discuss Schumpeter’s long wave theory and the cycles of creative destruction—from steam power to AI. They look at how innovatio…

Published on 2 weeks, 2 days ago

Sowing the Right Message: Marketing to Farmers with Anthony Smith

Episode 371

This week on The Cambridge Marketing Podcast, Anthony Smith from Red Stag Media explains how to market to farmers and agribusinesses. He shares insights into agricultural and horticultural marketing,…

Published on 3 weeks ago

The Three Secrets to Avoiding 'Death by PowerPoint': Story, Visuals, and Pacing

Episode 370

In this episode, we explore a Three-Step Formula for successful PowerPoint presentations.

Our guest is Richard Goring of BrightCarbon, who reveals why many presentations miss the mark and therefore f…

Published on 4 weeks ago

How to write emails that people ACTUALLY read

Episode 369

Email expert Kim Arnold joins Kiran to reveal why most of us are terrible at writing emails—and how to fix it.

From the “Dump Truck” (walls of text) and “White Bread” (bland, personality-free emails)…

Published on 1 month ago

Commercial Intelligence Explained: How to Measure What Really Matters in Marketing

Episode 368

What does “commercial intelligence” really mean for marketers, and why do so many of us avoid it? In this episode, I sit down with Andrew Hatcher (entrepreneur, investor, and fellow of the Cambridge …

Published on 1 month, 1 week ago

Employer Brands

Episode 367

What does a strong employer brand really look like? Alexis Drake of Reed Talent Solutions explains why honesty beats buzzwords, how the right Employee Value Proposition attracts top talent, and why c…

Published on 1 month, 2 weeks ago

Community Engagement and Stakeholder Marketing

Episode 366

What really makes a community tick? Hayley Williams, founder of Keystone Marketing, shares how to spark community engagement, move beyond personas, and build trust through authentic conversations.

Published on 1 month, 3 weeks ago