Podcast Episodes

423: The Marketer's Hierarchy of Needs: A Framework for Understanding Customer Intelligence

What if your customers can't care about your advanced features because you haven't satisfied their basic needs first? Just like humans need food before philosophy, marketers need specific data in a r…

Published on 7 hours ago

422: The Things Your Customers Don't Care About

When you build a software business as a founder, you have a dream. Building. Features. APIs. UIs.

But how much of that is JUST a dream, and what REALLY leads to paying customers?

This episode of The Bo…

Published on 1 week ago

421: Why You Should Never Start a Software Business

The brutal truth about SaaS nobody tells you.

Here’s the thing: I’m about to share all the reasons why you should never, ever start a software business. 

And yes, I’m fully aware that I’m talking to an…

Published on 2 weeks ago

420: AI for the Code-Writing Purist: How to Use AI Without Surrendering Your Keyboard

I know you're out there. The developer who watches their colleagues enthusiastically embrace Claude Code and Cursor, having AI write entire feature sets while you proudly type every semicolon by hand…

Published on 3 weeks ago

419: The Missing Piece in Your Validation Strategy

A lot of early-stage founders have understood—mostly because more and more people are talking about their early-stage strategies—that you need to validate your ideas. You need to make an effort to fi…

Published on 4 weeks ago

418: Why AI-Generated Code Hurts Your Exit

We're living through a fascinating moment in software development. AI coding tools can build features faster than ever before. They can scan entire codebases, spot things we might miss, and implement…

Published on 1 month ago

417: The Best Tech Stack in the Age of AI

A couple of years ago, I tweeted that “the best tech stack is the one you already know.” To this day, this is one of my most resonating tweets. People keep bringing it back, and founders who've been …

Published on 1 month, 1 week ago

416: The Ownership Paradox: What Do You Really Control in Your Software Business?

As I'm building yet another software service business after having built and sold one back in 2019, I keep wrestling with a fundamental question that might sound simple but has profound implications:…

Published on 1 month, 2 weeks ago

415: Handling Multiple ICPs as a Solo Founder

This is something I've been wrestling with at Podscan, and I know many of you face the same challenge: you're building a product that could serve two, three, maybe even five different ideal customer …

Published on 1 month, 3 weeks ago

414: The Pure Amateur is Vanishing: Why Everyone's a Performer Now

I was recently reading an article about The Great British Baking Show - or Bake Off, as we fans of this fun TV competition call it. It was written by someone who had been on the show, one of the comp…

Published on 2 months ago