Podcast Episodes
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Your ad got my click. Here's what won the sale.
Catherine Langman spent two weeks shopping the end-of-financial-year sales as her own ideal customer – and clicked plenty of ads that never made the …
1 day, 6 hours ago
Is it your ads, or is it the RBA?
Your revenue dips, your first instinct is to blame the ads – and for premium brands, that instinct is often wrong. When Meta and Google soften at the…
4 days, 3 hours ago
Why 'just broaden your appeal' is a trap for premium brands
Four conversations with four premium brand founders this week all traced back to the same advice from a big group coaching program: chase the angle w…
1 week, 1 day ago
597 New Customers In One Month – Why It Was Our Worst
In one month, Catherine's skincare brand Indagare brought in 597 new customers – and it was one of the worst months the business had. In this episode…
2 weeks, 1 day ago
"You'll Never Be Successful Working From Home" (My Sliding Doors Moment)
Twenty-one years ago, heavily pregnant and launching her first business from her kitchen table, Catherine Langman's old boss told her she'd never be …
3 weeks, 1 day ago
Why Meta Has It In For Premium Brands Right Now (And What To Do About It)
In early March 2026, Meta restructured its entire attribution model – and the change has disproportionately punished premium ecommerce brands because…
4 weeks, 1 day ago
Why You're Working Harder Than In Your Old Job (And What Actually Builds Freedom)
You started this business for two reasons. Meaningful work, and more freedom over your time. Somewhere in year two or three, that deal stopped workin…
1 month ago
Why eCommerce Founders Are Quietly Burning Out On Their Own Marketing
Marketing is the hat that doesn't come off. If you're running a premium eCommerce brand and you've been quietly burning out – not from the hours but …
1 month, 1 week ago
Decoding the premium ads problem (it's not your creative)
Most premium eCommerce founders I speak to are saying the same thing. "I'm doing everything right – every best practice, every expert recommendation…
1 month, 3 weeks ago
32% Growth Without a Single Flash Sale: The Counterintuitive Strategy That's Working in 2026
Everyone in Australian retail right now is having one of two conversations: "it's quiet" or "what sale should we run next?" Our clients are having ne…
1 month, 3 weeks ago