Podcast Episodes
Back to SearchInside the Index Tracking 200K Student Prompts
Episode 324
Register for the AI Engage Summit
Mallory sits down with Granit Doshlaku, Co-Founder and Chief Strategy Officer at Manaferra, to discuss the findings …
6 hours ago
Pulse Check: What Do We Really Need? — Pt 1
“We need this to go viral” sounds like a clear request. In higher education marketing, though, it can point to several very different goals. Does the…
4 days, 6 hours ago
What Rising CMOs Are Rarely Taught
Episode 323
Mallory welcomes back Jenny Petty, Vice President Industry Relations and Advisory Services SimpsonScarborough, and Marina Cooper, Head of Brand and M…
1 week ago
Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Pt 4
In the final part of this Pulse Check series, Host Michele Ehrhart welcomes Jason Cook, Vice President for Marketing and Communications and Chief Mar…
1 week, 4 days ago
Should Colleges Be on Snapchat?
Episode 322
Mallory sits down with Erik Toedt, new business leader at Snapchat, to discuss how higher education institutions can effectively reach 13- to 18-year…
2 weeks ago
Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Pt 3
In Part 3 of this Pulse Check Series, host Michele Ehrhart is joined by Tom Addonoizio, Vice President for University Communications & Chief Marketin…
2 weeks, 4 days ago
Pulse Check: Understanding The Modern Student Journey — Pt. 4
In this final episode of our pulse check series, Understanding the Modern Student Journey, Faton Sopa talks with Mark Hatton, Director of Admissions …
2 weeks, 5 days ago
How to Make the Case for Your Best Idea
Episode 321
Mallory is joined by Natalie Gleason, VP of Marketing at Portico, to discuss the critical skill of building internal advocacy for new ideas. They exp…
3 weeks ago
Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Pt 2
In Part 2 of this Pulse Check series, Michele Ehrhart talks with Merianne Roth, Vice Chancellor, Marketing & Communication at Texas Christian Univers…
3 weeks, 4 days ago
What Comes After CMO?
Episode 320
Mallory is joined by Rob Zinkan, founder of Navigate Gray, to discuss the career trajectories of higher education chief marketing officers. While cor…
4 weeks ago