Podcast Episodes

The Brand Builder's Playbook // Brand vs Performance Marketing: Why the Long Game Wins // With Andrea Brimmer (Ally)

Every CMO faces the same question: how do you balance long-term brand equity with short-term performance marketing?

In the fifth episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Bar…

Published on 7 hours ago

Nicholas Berglund (Life Time) | Reimagining Fitness as a Luxury Wellness Experience

Episode 368

A repeated theme on this show is the goal of a well-lived life, and one of the ways Jim aims to live well is through working out. Moving your body, building strength, and finding balance are essentia…

Published on 2 days, 7 hours ago

The Brand Builder's Playbook // The Science of Brand ROI: Measuring What Matters with Raja Rajamannar (Mastercard)

Episode 367

This week on The Brand Builder’s Playbook, Jim, Ryan, and Cait dive into one of marketing’s toughest questions: how do you prove the ROI of a brand? In a world where every dollar spent needs justific…

Published on 1 week ago

Erin Newkirk (Former Caribou Coffee) | Building Brands (and Teams) That Spark Chain Reactions

Episode 367

If you live in Minnesota, you know there are two things that keep you going through the long winters: a good pair of boots, and a great cup of coffee. For years, that coffee often came from Caribou, …

Published on 1 week, 2 days ago

The Brand Builder's Playbook // Turning Brand Perception into Pricing Power with Sandeep Seth (Tapestry)

The consumer sets the price. That simple truth reframes how we think about brand strength and its real business impact.

In the third episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan…

Published on 2 weeks ago

The Twin Cities CMO Roundtable: Marketing with Heart and Purpose | Featuring Best Buy, Minnesota Vikings, Mall of America and Land O'Lakes

Episode 366

They call it the Land of 10,000 Lakes, we believe it may also be the Land of 10,000 Great Brands.

Welcome to a very extraordinary live roundtable edition of The CMO Podcast. This week Jim is coming to…

Published on 2 weeks, 2 days ago

The Brand Builder's Playbook // Beyond Awareness: The Business Impact of Brand Love with Sofia Colucci (Molson Coors)

Tune in each Friday to enjoy our most recent episode of The Brand Builder's Playbook...

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How do you turn customer love into business growth? In the second episode of The Brand Builder’s Playbook, th…

Published on 3 weeks ago

Mike Grahl (Minnesota's Timberwolves and Lynx) | Turning Fans into a Movement

Episode 365

Whether it’s the Wolves lighting up the court or the Lynx dominating the playoffs, few understand the power of fan passion quite like Jim’s guest this week on The CMO Podcast—Mike Grahl, Chief Market…

Published on 3 weeks, 2 days ago

Dave Schneider (Red Wing Shoe) | Boots, Builders, and Brand Legacy

Episode 364

We’re kicking off this week’s episode with something special — and in a city that knows a thing or two about creativity, resilience, and great music. For the next five weeks, we’re coming to you from…

Published on 4 weeks, 2 days ago

New Podcast Series // The Brand Builder's Playbook - Episode 1 // Why Is It Important To Build a Brand?! With Chris Burggraeve

This week we're very excited to share with you an exciting new show we've launched this week! It’s called The Brand Builder’s Playbook…a special 8-part series created in partnership with our friends …

Published on 1 month ago