Podcast Episodes
Back to SearchGetting Seen Isn’t Enough: What Makes Readers Actually Buy
Season 6 Episode 38
You’re running ads. You’re posting. You landed a podcast interview. Maybe you even got some media coverage.
So why aren’t more people buying the book?…
3 hours ago
Is Someone Pretending to Be You Online? The New Author Scam
Season 6 Episode 37
What if the next author scam isn’t someone trying to steal your money—but someone pretending to be you?
Author scams are getting far more sophisticate…
1 week ago
20,000 Views. Three Book Sales. Here’s What Went Wrong.
Season 6 Episode 36
Imagine spending $44,000 on a book launch and selling three books. Or generating 20,000 views and walking away with three preorders.
Those aren’t hypo…
2 weeks ago
Bookstore Events Have Changed: What Authors Need to Know
Season 6 Episode 35
Are Barnes & Noble author events going away? Not exactly. But the days of walking into a bookstore, asking for a signing, and expecting the store to …
3 weeks ago
What’s In, What’s Out: The Book Marketing Edition
Season 6 Episode 34
Every so often, book marketing needs a good cleanout.
So in this episode, we’re doing our own book marketing “In & Out” list—the strategies, habits, a…
4 weeks ago
Why Authors Avoid Marketing—and What’s Really Keeping You Stuck
Season 6 Episode 33
If you’ve ever put off your book marketing, disappeared down another research rabbit hole, or told yourself you’ll get serious about promotion after …
1 month ago
What Bestselling Authors Know About Getting Readers to Click Buy
Season 6 Episode 32
Top authors are not successful simply because they write good books or have bigger marketing budgets. The strongest authors understand something many…
1 month, 1 week ago
The Amazon AI Search Update That Could Change Your Book Sales
Season 6 Episode 31
Amazon is changing how readers discover books, and authors who understand the shift now will be in a much stronger position than those who wait for t…
1 month, 2 weeks ago
Should You Sell Books Direct? The Truth About Leaving Amazon Behind
Season 6 Episode 30
Selling direct to readers can sound like the ultimate author-business upgrade: higher royalties, faster payouts, more control, and a customer list yo…
1 month, 3 weeks ago
Paid Author Newsletters: Smart New Income Stream or Expensive Distraction?
Season 6 Episode 29
Could your author newsletter become a new income stream—or will charging readers create more work than revenue?
Paid newsletters are everywhere right …
2 months ago