Podcast Episodes

Built to Profit: Budgeting & Revenue Mindset for the Trades | ft. Jason Noel | Ep. 469

Episode 469

With years of experience helping businesses in the trades sector, Jason shares how CEO Warrior guides business owners, from technicians just starting out, to established pros, through the often-daunt…

Published on 12 hours ago

From $900K to $4M in Two Years: How this welding company was transformed | ft. Matt Pohl | Ep. 468

In episode 468, Matt Jones is joined by Matt Pohl, an entrepreneur hailing from just north of Denver, Colorado, with a wealth of real-world experience in transforming small businesses. Together, they…

Published on 1 week ago

Why Tradies Should Stop Selling on Price and Start Using Irresistible Offers | ft. John Dwyer | Ep. 647

Episode 467

Welcome back to The Site Shed! In this episode, Matt Jones sits down with marketing maverick John Dwyer for a lively and insightful conversation that dives deep into the world of direct response mark…

Published on 2 weeks ago

5 Effective Ways To Create Content That Actually Converts | ft. Logan Turley | Ep. 466

In Episode 466 of The Site Shed, host Matt Jones sits down with Logan Turley, a marketing and content creation expert with an impressive background at Disney and GoPro, to tackle one of the trades in…

Published on 3 weeks ago

How To Get Rid of Brain Fog for Busy Tradies & Contractors | ft. Michael O'Sullivan | Ep. 465

In Episode 465 of The Site Shed, Michael O'Sullivan talks about Why Health Gets Overlooked When Life Gets Busy and How You Can Hack Your Brain for Better Focus.  

Matt and Michael get real about the e…

Published on 4 weeks ago

You Might Have ADHD, And It Might Be Your Superpower | ft. Skye Waterson | Ep. 464

In today’s episode, Matt is joined by Skye, an ADHD strategist and business owner, for a candid and practical conversation about managing ADHD in the trades and business space. Drawing from both prof…

Published on 1 month ago

Don't Make These Naming Mistakes When Starting Your Business | Matt Jones | Ep. 463

Most tradies don’t realise how much their business name is holding them back.

After working with hundreds of trade businesses, I can confidently say:
The wrong name can slow your growth, confuse your c…

Published on 1 month, 1 week ago

Team Retention Hacks: How To Hire (And Keep) Great Team Members in 2025 | ft. Chris Koch | Ep. 462

In this episode, host Matt Jones is joined once again by Chris Koch to deep dive into company culture, recruitment, and building high-performing teams in the trades. Drawing from his experience with …

Published on 1 month, 2 weeks ago

Exiting Your Trade Business For High Multiples (Enterprise Value) | ft. Jeff Armstrong | Ep. 461

In this episode, host Matt Jones sits down with Jeff Armstrong from Cultivate Advisors—a seasoned entrepreneur and expert in helping business owners unlock the true value of their companies. Building…

Published on 1 month, 3 weeks ago

500 staff and 440 trucks on the road. Not Your Average Plumbing Company | ft. John Akhoian | Ep. 460

In this episode, host Matt Jones is joined by a familiar face—John, the CEO of Rooter Hero from Los Angeles. It’s been nearly six years since John last appeared on the show, and a lot has changed in …

Published on 2 months ago